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The Drip, Drip, Drip of the Microaggresion

At a conference this week I was standing with my two colleagues; one male, one female (company founder). We were chatting to someone at a stand about their product. A few minutes in and the sales...  

Beyond Implicit Associations, to Implicit Choice

Over the last two years implicit association tests have started to become a standard tool in market research. The 2017 GRIT report tells us 80% of researchers are using (53%), or considering (27%)...  

Globally Irrational or Locally Rational?

The increase in research in markets such as Asia and Latin America makes understanding the impact of cultural context on consumer decision making more important than ever before. While quantitative...  

What to do With Decision Theories

In my last post, I explained three broad theories of human decision-making which different psychologists put forward as alternative explanations for the discoveries of behavioural economics.  

Kahneman Bingo and Gigerenzer Golf

The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the number of times Daniel Kahneman is mentioned in a talk, with bonus points...