Building a $5 Billion Investment Program on the Consumer's Imagination

The much-loved Holiday Inn brand was a pioneer in creating the very idea of the hotel as we know it today. But in a globalizing...  
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How Applying Simulated RCT to Ad Testing Can Save You Millions

A unique ad testing approach inspired by medical research may have saved two global clients a billion euros or more. Nobody knows...  
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Questionnaire Design With Your Audience In Mind

Questionnaire design is one of the core skills of every researcher, and most of us think we’re pretty good at it. However, when...  
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Questionnaire Design: Common Issues

Understanding your audience is key but being able to implement this in a way that allows you to get the right information from...  
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Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research

Previously, we covered three broad theories of human decision-making which different psychologists put forward as alternative...  
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Kahneman Bingo and Gigerenzer Golf

The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the...  
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What is the Role of Behavioral Science in a Pandemic?

This moment is a high-profile test for behavioral science. The UK government has drawn a clear line between its policy and those...  
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