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Narrative Research (2)

Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research

Previously, we covered three broad theories of human decision-making which different psychologists put forward as alternative...  
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How Simulated Randomized Control Trials Work and How to Leverage Them

The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists – Esther Duflo, Abhijit Banerjee,...  
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Thoughts on Personalized and Data-Driven Marketing

Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an article by Audiense about...  
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