Posts about

Storyhearing

The Unconscious Stories Consumers Tell About You

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...  
Read more >>

Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...  
Read more >>

Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research

Previously, we covered three broad theories of human decision-making which different psychologists put forward as alternative...  
Read more >>

Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking

After several years of conference talks and articles on behavioral economics, most researchers now agree that consumers do not...  
Read more >>

Introducing System 3: How We Use Our Imagination to Make Choices

The consumer decision-making process is more than a purely emotional or rational assessment, with a third option powered by the...  
Read more >>

Thoughts on Personalized and Data-Driven Marketing

Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an article by Audiense about...  
Read more >>