--- title: Irrational Blog | Irrational Agency (12) description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. (12) --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) ![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/irr-logo-sq.png?width=200&name=irr-logo-sq.png) # Irrational Agency ## [Institutional License: When We Trust What Authority Does, Not What it Says](https://blog.irrationalagency.com/institutional-licence-when-we-trust-what-authority-does-not-what-it-says) A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and... [Read More](https://blog.irrationalagency.com/institutional-licence-when-we-trust-what-authority-does-not-what-it-says) - CATEGORIES Artboard-51 ## [Recognized Innovators for a Second Year](https://blog.irrationalagency.com/recognised-innovators-for-a-second-year) Irrational Agency is once again featured in the GRIT list of the research industry's top... [Read More](https://blog.irrationalagency.com/recognised-innovators-for-a-second-year) ## [Beyond Implicit Associations to Implicit Choice](https://blog.irrationalagency.com/beyond-implicit-associations-to-implicit-choice) Over the last two years, implicit association tests have started to become a standard tool in... [Read More](https://blog.irrationalagency.com/beyond-implicit-associations-to-implicit-choice) ## [Irrational Agency named one of the top 50 most innovative in research](https://blog.irrationalagency.com/irrational-agency-named-one-of-the-top-50-most-innovative-in-research) We are very proud to announce that Irrational Agency features in the GreenBook Research Industry... [Read More](https://blog.irrationalagency.com/irrational-agency-named-one-of-the-top-50-most-innovative-in-research) [Prev](https://blog.irrationalagency.com/author/irrational-agency/page/11) [8](https://blog.irrationalagency.com/author/irrational-agency/page/8) [9](https://blog.irrationalagency.com/author/irrational-agency/page/9) [10](https://blog.irrationalagency.com/author/irrational-agency/page/10) [11](https://blog.irrationalagency.com/author/irrational-agency/page/11) [12](https://blog.irrationalagency.com/author/irrational-agency/page/12) Next **Our offices** **United Kingdom** Paddington Works 8 Hermitage Street London W2 1BE **​Netherlands** Keizersgracht 391 A1016 EJ Amsterdam **Site map** - [Home](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Publications](https://irrationalagency.com/publications/) - [Contact](https://irrationalagency.com/contact/) **Keep up to date** Sign up for irrational insights **Follow us** Follow us: