Irrational Blog

Irrational Agency

Dec 2, 2021
4 min

5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

Narrative Research System 3 Consumer Insights

While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...

Irrational Agency

Nov 4, 2021
5 min

The Stories We Tell to Justify Our Consumer Behaviors

System 3

The secret of understanding how your customers behave is to understand how they misbehave. Of course, they don’t know they are...

Irrational Agency

Sep 23, 2021
4 min

5 Ways to Turn a Business Question into a Behavioral Research Brief

Behavioral Science

Are you thinking of using a behavioral economics approach in your next market research project but you have some questions? Maybe...

Irrational Agency

Sep 9, 2021
4 min

4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths

Behavioral Science System 3

Let's face it, people can rarely articulate what motivates them when put on the spot or in an immediate moment. Our brains have...

Irrational Agency

Aug 31, 2021
2 min

The Unconscious Stories Consumers Tell About You

Narrative Research Storyhearing

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...

Irrational Agency

Aug 21, 2021
4 min

Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

Narrative Research Storyhearing

You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...

Irrational Agency

Jul 12, 2021
6 min

Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

Narrative Research System 3 Consumer Insights

Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience, technology might not quite...

Irrational Agency

5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

The Stories We Tell to Justify Our Consumer Behaviors

5 Ways to Turn a Business Question into a Behavioral Research Brief

4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths

The Unconscious Stories Consumers Tell About You

Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

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