Irrational Agency

5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...  
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The Stories We Tell to Justify Our Consumer Behaviors

The secret of understanding how your customers behave is to understand how they misbehave. Of course, they don’t know they are...  
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5 Ways to Turn a Business Question into a Behavioral Research Brief

Are you thinking of using a behavioral economics approach in your next market research project but you have some questions? Maybe...  
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4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths

Let's face it, people can rarely articulate what motivates them when put on the spot or in an immediate moment. Our brains have...  
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The Unconscious Stories Consumers Tell About You

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...  
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Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...  
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Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience, technology might not quite...  
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