--- title: Irrational Blog | Irrational Agency (2) description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. 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[Read More](https://blog.irrationalagency.com/breaking-down-barriers-for-heat-pump-uptake) - CATEGORIES Artboard-51 ## [FCA announces next step on Consumer Duty: customer outcome monitoring must be evidenced.](https://blog.irrationalagency.com/fca-announces-next-step-on-consumer-duty-customer-outcome-monitoring-must-be-evidenced) [Finance](https://blog.irrationalagency.com/tag/finance) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) Firms have worked tirelessly and spend hundreds of millions of pounds on compliance with the FCA’s... [Read More](https://blog.irrationalagency.com/fca-announces-next-step-on-consumer-duty-customer-outcome-monitoring-must-be-evidenced) ## [Is your brand telling the correct story?](https://blog.irrationalagency.com/is-your-brand-telling-the-correct-story) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Disequilibrium marketing and why Ehrenberg-Bass is only half right. [Read More](https://blog.irrationalagency.com/is-your-brand-telling-the-correct-story) ## [VIDEO: Crisis Response Research](https://blog.irrationalagency.com/video_crisis-response-research) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) Our economic environment is getting increasingly difficult to predict. This presents a key research... [Read More](https://blog.irrationalagency.com/video_crisis-response-research) ## [Creating a luxury online customer experience](https://blog.irrationalagency.com/creating-a-luxury-online-customer-experience) [Customer Experience & Loyalty](https://blog.irrationalagency.com/tag/customer-experience-loyalty) In the history of shopping in the west customer experience has seen major changes, however one... [Read More](https://blog.irrationalagency.com/creating-a-luxury-online-customer-experience) ## [Is loyalty dead or can customer experience revive it?](https://blog.irrationalagency.com/is-loyalty-dead-or-can-customer-experience-revive-it) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Customer Experience & Loyalty](https://blog.irrationalagency.com/tag/customer-experience-loyalty) The past five years has been seismic for the retail and FMCG sectors. The pandemic followed by an... [Read More](https://blog.irrationalagency.com/is-loyalty-dead-or-can-customer-experience-revive-it) ## [Why behavioural science is fundamental to a successful OTC switch](https://blog.irrationalagency.com/why-behavioural-science-is-fundamental-to-a-successful-otc-switch) [Pharma and Healthcare](https://blog.irrationalagency.com/tag/pharma-and-healthcare) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) Switching from prescription drugs to an over the counter status can make pharmaceuticals more... 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