The Narrative Research Forum
The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate,...
Irrational Agency
Your guide to closing the say-do gap with behavioural science
Brand tracking, segmentation, and focus groups are among traditional research methods almost as old...
Problems getting research commissioned?
As researchers we’re working in an uncertain environment. Consumer landscapes have been changing...
VIDEO: Solving Claimed vs Actual
A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....
Employee Experience: Research That Works
According to a PwC survey in 2023, more than a quarter of the workforce intend to quit their jobs....
Storytelling: The Narrative Research Forum
Recently narrative research has helped Mondelez understand new opportunities in new categories,...
VIDEO: A Behavioural Approach to Product Testing
Does a Likert scale really provide actionable insight in understanding whether a new product or...