Irrational Blog | Irrational Agency (4)

Emotional Strategies for an Emotional Crisis

There are dozens of reports out there that suggest consumers will be looking to cut extraneous...

Consumer Insights Consumer Behavior Trends

We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,...

UKTV were finding that marketing campaigns for their crime channel brand alibi were not generating...

Behavioral Science Methodology Innovation

In a previous post we discussed how much research you may have to execute to fulfil your...

Behavioral Science System 3 Consumer Insights

“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...

Behavioral Science Consumer Insights Consumer Behavior Trends Methodology Innovation

According to the Progressive Economy Forum, an average-income household is forecast to spend a...

System 3 Methodology Innovation

This week Irrational Agency is attending the MRS Awards 2022. Our System 3 methodology has been...