VIDEO: Solving Claimed vs Actual
A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....
Irrational Agency
VIDEO: A Behavioural Approach to Product Testing
Does a Likert scale really provide actionable insight in understanding whether a new product or...
How To Solve the Problem of Claimed vs Actual
Behaviorual science by its nature goes beyond the conscious to understand the behaviours and...
VIDEO: FCA Consumer Duty - What Next?
The first deadline passed earlier this year. But we know the work doesn't stop! New deadlines, new...
Understand the story before you launch your brand refresh
This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales...
Want to close the say do gap? Just ask the right questions
The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where...
MRS Storytelling Conference 2023
As humans, storytelling and narrative is a hardwired system of interpersonal communication and...