--- title: Irrational Blog | Irrational Agency (4) description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. 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[Read More](https://blog.irrationalagency.com/your-guide-to-closing-the-say-do-gap-with-behavioural-science) - CATEGORIES Artboard-51 ## [Problems getting research commissioned?](https://blog.irrationalagency.com/problems-getting-research-commissioned) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) [Stakeholder Management](https://blog.irrationalagency.com/tag/stakeholder-management) As researchers we’re working in an uncertain environment. Consumer landscapes have been changing... [Read More](https://blog.irrationalagency.com/problems-getting-research-commissioned) ## [VIDEO: Solving Claimed vs Actual](https://blog.irrationalagency.com/video-solving-claimed-vs-actual) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Say-Do Gap](https://blog.irrationalagency.com/tag/say-do-gap) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour.... [Read More](https://blog.irrationalagency.com/video-solving-claimed-vs-actual) ## [VIDEO: A Behavioural Approach to Product Testing](https://blog.irrationalagency.com/video-a-behavioural-approach-to-product-testing) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) Does a Likert scale really provide actionable insight in understanding whether a new product or... [Read More](https://blog.irrationalagency.com/video-a-behavioural-approach-to-product-testing) ## [How To Solve the Problem of Claimed vs Actual](https://blog.irrationalagency.com/how-to-solve-the-problem-of-claimed-vs-actual) Behaviorual science by its nature goes beyond the conscious to understand the behaviours and... [Read More](https://blog.irrationalagency.com/how-to-solve-the-problem-of-claimed-vs-actual) ## [VIDEO: FCA Consumer Duty - What Next?](https://blog.irrationalagency.com/video-fca-consumer-duty-what-next) [Finance](https://blog.irrationalagency.com/tag/finance) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) The first deadline passed earlier this year. But we know the work doesn't stop! New deadlines, new... [Read More](https://blog.irrationalagency.com/video-fca-consumer-duty-what-next) ## [Understand the story before you launch your brand refresh](https://blog.irrationalagency.com/understand-the-story-before-you-launch-your-brand-refresh) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales... 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