MRS Storytelling Conference 2023
As humans, storytelling and narrative is a hardwired system of interpersonal communication and...
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Telling your Cost-of-living Story
Supermarkets, restaurants, and food brands all rely on stories to sell their products and services....
Think you know how your customers view your brand? Think again.
Consumer Insights
Guides and Reports
Retail
System 3
Narrative Research
Behavioural Science
Brand Research
Sustainability
People do think about sustainability in their purchasing decisions. While we’re all aware of the ...
Irrational Agency wins Mediatel Award
Last month Irrational Agency was honored to win the award for the Best Customer Media Research...
Emotional Strategies for an Emotional Crisis
Consumer Insights
Guides and Reports
Retail
FMCG
System 3
Narrative Research
Behavioural Science
Pricing
There are dozens of reports out there that suggest consumers will be looking to cut extraneous...
Cost of Living Crisis: Providing Value Through Achievement
We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,...
How We Helped UKTV Record the Best Result in 10 Years
UKTV were finding that marketing campaigns for their crime channel brand alibi were not generating...