--- title: Irrational Blog | Irrational Agency (8) description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. (8) --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) 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[Read More](https://blog.irrationalagency.com/the-big-qual-revolution-how-to-get-the-richness-of-qual-at-the-scale-of-quant) - CATEGORIES Artboard-51 ## [Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time](https://blog.irrationalagency.com/why-consumer-psychology-and-narrative-research-beats-focus-groups-and-surveys-every-time) If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the... [Read More](https://blog.irrationalagency.com/why-consumer-psychology-and-narrative-research-beats-focus-groups-and-surveys-every-time) ## [System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges](https://blog.irrationalagency.com/the-flexibility-of-system-3-how-consumer-narratives-can-address-multiple-business-challenges-now) If you’re a consumer insights researcher working at a major brand, here are some questions you... [Read More](https://blog.irrationalagency.com/the-flexibility-of-system-3-how-consumer-narratives-can-address-multiple-business-challenges-now) ## [How Irrational Agency's Proven Track Record Delivers Project Confidence](https://blog.irrationalagency.com/how-irrational-agencys-proven-track-record-delivers-project-confidence) Most of us have encountered colleagues, bosses or stakeholders who resisted our new ideas. What is... [Read More](https://blog.irrationalagency.com/how-irrational-agencys-proven-track-record-delivers-project-confidence) ## [The Pros and Cons of Industry Trend Reports](https://blog.irrationalagency.com/the-pros-and-cons-of-industry-trend-reports) Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data... [Read More](https://blog.irrationalagency.com/the-pros-and-cons-of-industry-trend-reports) ## [Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room](https://blog.irrationalagency.com/wouldnt-you-like-to-know-how-your-customer-talks-about-your-brand-when-youre-not-in-the-room) Do you have that one acquaintance who is always nice to your face – but then badmouths you behind... [Read More](https://blog.irrationalagency.com/wouldnt-you-like-to-know-how-your-customer-talks-about-your-brand-when-youre-not-in-the-room) ## [Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights](https://blog.irrationalagency.com/gamesys-partners-with-irrational-agency-to-win-2021-mrs-award-for-new-consumer-insights) [Case Study](https://blog.irrationalagency.com/tag/case-study) Recognized for their profound contributions and research learnings, Irrational Agency together with... 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