Storytelling Requires Story Hearing: Why Customer Narratives Matter
It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized...
Irrational Agency
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The Stories We Tell to Justify Our Consumer Behaviors
The secret of understanding how your customers behave is to understand how they misbehave. Of...
4 Emerging Consumer Narratives Around Sustainability
The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...
5 Ways to Turn a Business Question into a Behavioral Research Brief
Are you thinking of using a behavioral economics approach in your next market research project but...
4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths
Let's face it, people can rarely articulate what motivates them when put on the spot or in an...
The Unconscious Stories Consumers Tell About You
What does the future hold for your brand? The economic outlook is uncertain; marketing strategists...
Detour Ahead: 3 Common Non-Conscious Barriers to Purchase
You've got some great products there - congratulations! They should be absolutely dominating the...