--- title: Irrational Blog | Leigh Caldwell (4) description: Leigh is a behavioural economist and pricing expert with 10+ years of experience in applying BE commercially. He is the author of The Psychology of Price and a regular guest lecturer at several universities as well as a frequent speaker at academic and industry conferences. (4) --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) ![Leigh Caldwell](https://blog.irrationalagency.com/hs-fs/hubfs/leigh_bw.png?width=200&name=leigh_bw.png) # Leigh Caldwell Leigh is a behavioural economist and pricing expert with 10+ years of experience in applying BE commercially. He is the author of The Psychology of Price and a regular guest lecturer at several universities as well as a frequent speaker at academic and industry conferences. [Follow me on LinkedIn](https://www.linkedin.com/in/leighcaldwell/?originalSubdomain=uk) [Follow me on Twitter](https://twitter.com/leighblue) ## [Monitoring Customer Outcomes for Consumer Duty](https://blog.irrationalagency.com/monitoring-customer-outcomes-for-consumer-duty) [Finance](https://blog.irrationalagency.com/tag/finance) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) In June of this year, after a multi-firm review, the FCA concluded that financial organisations... [Read More](https://blog.irrationalagency.com/monitoring-customer-outcomes-for-consumer-duty) - CATEGORIES Artboard-51 ## [Key Research Questions: how can we maximise the success of a new launch?](https://blog.irrationalagency.com/key-research-questions-maximising-the-success-of-a-new-launch) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) New Products and Services: How behavioural science can help make sure every new product and service... [Read More](https://blog.irrationalagency.com/key-research-questions-maximising-the-success-of-a-new-launch) ## [Key Research Questions: what is the meaning of...?](https://blog.irrationalagency.com/key-research-questions-what-is-the-meaning-of) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) How can I make the intangible tangible? [Read More](https://blog.irrationalagency.com/key-research-questions-what-is-the-meaning-of) ## [Key Research Questions: What stops your customers completing their buying journey?](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Barriers and drivers: How behavioural science can help answer your research questions [Read More](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) ## [Key Research Questions: How loyal are your customers?](https://blog.irrationalagency.com/how-loyal-are-your-customers) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) A question we’re being asked a lot by our clients this year is how can behavioural science provide... [Read More](https://blog.irrationalagency.com/how-loyal-are-your-customers) ## [The Synthetic Storyteller](https://blog.irrationalagency.com/the-synthetic-storyteller) [AI](https://blog.irrationalagency.com/tag/ai) What if you could find out the story your new brand or your new innovation will tell for consumers... [Read More](https://blog.irrationalagency.com/the-synthetic-storyteller) ## [What can we expect in 2024?](https://blog.irrationalagency.com/what-can-we-expect-in-2024) Rarely in data and insight do we see transformative changes over night. Artificial intelligence,... 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