The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant Qualitative Behavioural Science Innovation The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get... Read More
Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time System 3 Narrative Research Behavioural Science Innovation If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the... Read More
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges System 3 Narrative Research Behavioural Science Product and Concept Testing If you’re a consumer insights researcher working at a major brand, here are some questions you... Read More
How Irrational Agency's Proven Track Record Delivers Project Confidence System 3 Narrative Research Behavioural Science Stakeholder Management Most of us have encountered colleagues, bosses or stakeholders who resisted our new ideas. What is... Read More
The Pros and Cons of Industry Trend Reports Guides and Reports Behavioural Science Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data... Read More
Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room System 3 Narrative Research Behavioural Science Brand Research Do you have that one acquaintance who is always nice to your face – but then badmouths you behind... Read More
5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today Consumer Insights News While market research methodologies rarely change, technology is undergoing continuous... Read More