Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room System 3 Narrative Research Behavioural Science Brand Research Do you have that one acquaintance who is always nice to your face – but then badmouths you behind... Read More
5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today Consumer Insights News While market research methodologies rarely change, technology is undergoing continuous... Read More
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Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights Qualitative Case Study Behavioural Science News Recognized for their profound contributions and research learnings, Irrational Agency together with... Read More
5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science Guides and Reports Behavioural Science While we often ask consumers to rate their level of interest in a new product, service, or brand,... Read More
Storytelling Requires Story Hearing: Why Customer Narratives Matter System 3 Narrative Research Behavioural Science It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized... Read More
The Stories We Tell to Justify Our Consumer Behaviors System 3 Narrative Research Behavioural Science The secret of understanding how your customers behave is to understand how they misbehave. Of... Read More