Irrational Blog (11)

Hidden Stories of Value: Cost of Living Crisis

The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers...

FMCG Cost of Living

We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,...

Webinars and Videos Case Study Narrative Research

UKTV were finding that marketing campaigns for their crime channel brand alibi were not generating...

Finance FMCG Guides and Reports

In a previous post we discussed how much research you may have to execute to fulfil your...

“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...

FMCG Cost of Living

According to the Progressive Economy Forum, an average-income household is forecast to spend a...

This week Irrational Agency is attending the MRS Awards 2022. Our System 3 methodology has been...