Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge
Have you ever opened up a research report and been able to predict exactly what it will say? It...
Irrational Blog
Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights
Recognized for their profound contributions and research learnings, Irrational Agency together with...
5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science
While we often ask consumers to rate their level of interest in a new product, service, or brand,...
Storytelling Requires Story Hearing: Why Customer Narratives Matter
It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized...
The Stories We Tell to Justify Our Consumer Behaviors
The secret of understanding how your customers behave is to understand how they misbehave. Of...
Tapping into Narrative Research and Storyhearing
When it comes to understanding consumer behavior, researchers have tapped into a variety of...
4 Emerging Consumer Narratives Around Sustainability
The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...