How to Design a Comprehension Test
In a previous post we discussed how much research you may have to execute to fulfil your...
Irrational Blog
What do Consumer Stories Tell us About how Different Demographics see “Healthy"?
“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...
5 Tips on Creating a Cost of Living Strategy
According to the Progressive Economy Forum, an average-income household is forecast to spend a...
System 3: Award Nominated Innovation
This week Irrational Agency is attending the MRS Awards 2022. Our System 3 methodology has been...
Behavioralizing Your Research Methods
There's a reason good stories stick with us. They tap into something primal, a deep-seated need to...
How Much Consumer Research do you Need to do Under the FCA Consumer Duty?
6.43: The rules require firms to undertake appropriate testing of their products or services. In...
How Do You Find the Why?
For decades now, researchers have been working on better ways to measure, record and analyze how...