--- title: Irrational Blog (11) description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. (11) --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) # Irrational Blog ## [Irrational Agency wins Mediatel Award](https://blog.irrationalagency.com/irrational-agency-wins-mediatel-award) Last month Irrational Agency was honored to win the award for the Best Customer Media Research... [Read More](https://blog.irrationalagency.com/irrational-agency-wins-mediatel-award) - CATEGORIES Artboard-51 ## [Emotional Strategies for an Emotional Crisis](https://blog.irrationalagency.com/emotional-strategies-for-an-emotional-crisis) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) There are dozens of reports out there that suggest consumers will be looking to cut extraneous... [Read More](https://blog.irrationalagency.com/emotional-strategies-for-an-emotional-crisis) ## [Hidden Stories of Value: Cost of Living Crisis](https://blog.irrationalagency.com/hidden-stories-of-value-cost-of-living-crisis) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers... [Read More](https://blog.irrationalagency.com/hidden-stories-of-value-cost-of-living-crisis) ## [Cost of Living Crisis: Providing Value Through Achievement](https://blog.irrationalagency.com/cost-of-living-crisis-providing-value-through-achievement) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,... [Read More](https://blog.irrationalagency.com/cost-of-living-crisis-providing-value-through-achievement) ## [How We Helped UKTV Record the Best Result in 10 Years](https://blog.irrationalagency.com/uktv-how-we-made-the-unconscious-visible) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Case Study](https://blog.irrationalagency.com/tag/case-study) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) UKTV were finding that marketing campaigns for their crime channel brand alibi were not generating... [Read More](https://blog.irrationalagency.com/uktv-how-we-made-the-unconscious-visible) ## [How to Design a Comprehension Test](https://blog.irrationalagency.com/how-to-design-a-comprehension-test) [Finance](https://blog.irrationalagency.com/tag/finance) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) In a previous post we discussed how much research you may have to execute to fulfil your... [Read More](https://blog.irrationalagency.com/how-to-design-a-comprehension-test) ## [What do Consumer Stories Tell us About how Different Demographics see “Healthy"?](https://blog.irrationalagency.com/what-do-consumer-stories-tell-us-about-how-different-demographics-see-healthy) “I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put... 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