SERVICES
After Lockdown: The post-COVID tracker
Behavioural Conjoint
Simulated RCT
ABOUT US
Our ethos
The team
Clients & Testimonials
BLOG
PUBLICATIONS
CONTACT
ALL
Narrative Research
Behavioral Science
Consumer Insights
System 3
Storyhearing
News
Case Studies
Irrational Agency
Mar 30, 2021
2 min
Share Post
Share Link
Cancel
Copy Link
https://blog.irrationalagency.com
Share Post
Questionnaire Design With Your Audience In Mind
Behavioral Science
Narrative Research
Questionnaire design is one of the core skills of every researcher, and most of us think we’re pretty good at it. However, when...
Read more >>
Irrational Agency
Mar 23, 2021
3 min
Share Post
Share Link
Cancel
Copy Link
https://blog.irrationalagency.com
Share Post
Questionnaire Design: Common Issues
Behavioral Science
Narrative Research
Understanding your audience is key but being able to implement this in a way that allows you to get the right information from...
Read more >>
Irrational Agency
Feb 16, 2021
3 min
Share Post
Share Link
Cancel
Copy Link
https://blog.irrationalagency.com
Share Post
Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research
Narrative Research
Storyhearing
Previously, we covered three broad theories of human decision-making which different psychologists put forward as alternative...
Read more >>
Irrational Agency
Feb 3, 2021
4 min
Share Post
Share Link
Cancel
Copy Link
https://blog.irrationalagency.com
Share Post
Kahneman Bingo and Gigerenzer Golf
Behavioral Science
Consumer Insights
The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the...
Read more >>
Irrational Agency
Jan 12, 2021
10 min
Share Post
Share Link
Cancel
Copy Link
https://blog.irrationalagency.com
Share Post
What is the Role of Behavioral Science in a Pandemic?
Behavioral Science
Consumer Insights
This moment is a high-profile test for behavioral science. The UK government has drawn a clear line between its policy and those...
Read more >>
Irrational Agency
Nov 24, 2020
3 min
Share Post
Share Link
Cancel
Copy Link
https://blog.irrationalagency.com
Share Post
Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking
System 3
Storyhearing
After several years of conference talks and articles on behavioral economics, most researchers now agree that consumers do not...
Read more >>
Irrational Agency
Nov 19, 2020
2 min
Share Post
Share Link
Cancel
Copy Link
https://blog.irrationalagency.com
Share Post
Introducing System 3: How We Use Our Imagination to Make Choices
System 3
Storyhearing
The consumer decision-making process is more than a purely emotional or rational assessment, with a third option powered by the...
Read more >>
Previous
1
2
3
4
5
Next