Problems getting research commissioned?
As researchers we’re working in an uncertain environment. Consumer landscapes have been changing...
Irrational Blog
VIDEO: Solving Claimed vs Actual
A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....
What can we expect in 2024?
Rarely in data and insight do we see transformative changes over night. Artificial intelligence,...
Employee Experience: Research That Works
According to a PwC survey in 2023, more than a quarter of the workforce intend to quit their jobs....
Storytelling: The Narrative Research Forum
Recently narrative research has helped Mondelez understand new opportunities in new categories,...
VIDEO: Narrative Research - The Only Way to Predict Future Behaviour
.Consumers are bad at predicting future behaviour, and traditional market research only asks...
VIDEO: A Behavioural Approach to Product Testing
Does a Likert scale really provide actionable insight in understanding whether a new product or...