Our Research Aims for 2024
When consumers plan their own behaviour, we say that is fallible to biases and misperceptions....
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The Narrative Research Forum
The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate,...
Your guide to closing the say-do gap with behavioural science
Brand tracking, segmentation, and focus groups are among traditional research methods almost as old...
Problems getting research commissioned?
As researchers we’re working in an uncertain environment. Consumer landscapes have been changing...
VIDEO: Solving Claimed vs Actual
Qualitative
Guides and Reports
Behavioural Science
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Say-Do Gap
Product and Concept Testing
A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....
What can we expect in 2024?
Rarely in data and insight do we see transformative changes over night. Artificial intelligence,...
Employee Experience: Research That Works
According to a PwC survey in 2023, more than a quarter of the workforce intend to quit their jobs....