How Much Consumer Research do you Need to do Under the FCA Consumer Duty?
6.43: The rules require firms to undertake appropriate testing of their products or services. In...
Irrational Blog
How Do You Find the Why?
For decades now, researchers have been working on better ways to measure, record and analyze how...
How Customer Complaints Provide Free Insight
As researchers, we are always looking for our customers to tell us about their experiences. It can...
5 Signs You Shouldn't Work with Irrational Agency
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4 Ways to do Cost of Living Research
The word ‘unprecedented’ is probably one we’ve all grown sick of hearing. However, it’s a word...
Health & Wellness: Packaging Strategies that Resonate
From the foods we eat to the packaging it comes in, to the types of experiences we enjoy, health...
FCA Consumer Duty: Your Roadmap for Consumer Testing
If you and your company need to respond to the new FCA Consumer Duty rules, here’s a...