Understand the story before you launch your brand refresh
This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales...
Irrational Blog
Employee satisfaction surveys that work
How many times have you completed an employee satisfaction survey and lied?
How to solve a problem like claimed vs actual?
A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he...
How to Build Confidence in Innovative Research Results
I was in the boardroom with the CEO of our new client, debriefing a project we had just finished....
Want to close the say do gap? Just ask the right questions
The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where...
MRS Storytelling Conference 2023
As humans, storytelling and narrative is a hardwired system of interpersonal communication and...
Telling your Cost-of-living Story
Supermarkets, restaurants, and food brands all rely on stories to sell their products and services....