Artificial Intelligence and cognitive biases
One of the most reliable subjects for exploring behavioural biases is wine. Most people are...
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MRS WEBINAR: Narrative Research
We’re delighted to announce Leigh Caldwell will be hosting the Market Research Society webinar ...
Barbenheimer: Brand collabs and bias in action
In behavioural science we talk a lot about “biases”. For those new to the discipline they’re a good...
Understand the story before you launch your brand refresh
This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales...
Employee satisfaction surveys that work
How many times have you completed an employee satisfaction survey and lied?
How to solve a problem like claimed vs actual?
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System 3
Narrative Research
Behavioural Science
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Say-Do Gap
Product and Concept Testing
A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he...
How to Build Confidence in Innovative Research Results
I was in the boardroom with the CEO of our new client, debriefing a project we had just finished....