--- title: Irrational Blog (6) description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. (6) --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) 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[Read More](https://blog.irrationalagency.com/monitoring-customer-outcomes-for-consumer-duty) ## [Key Research Questions: how can we maximise the success of a new launch?](https://blog.irrationalagency.com/key-research-questions-maximising-the-success-of-a-new-launch) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) New Products and Services: How behavioural science can help make sure every new product and service... [Read More](https://blog.irrationalagency.com/key-research-questions-maximising-the-success-of-a-new-launch) ## [Key Research Questions: what is the meaning of...?](https://blog.irrationalagency.com/key-research-questions-what-is-the-meaning-of) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) How can I make the intangible tangible? [Read More](https://blog.irrationalagency.com/key-research-questions-what-is-the-meaning-of) ## [Why behavioural science is fundamental to a successful OTC switch](https://blog.irrationalagency.com/why-behavioural-science-is-fundamental-to-a-successful-otc-switch) [Pharma and Healthcare](https://blog.irrationalagency.com/tag/pharma-and-healthcare) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) Switching from prescription drugs to an over the counter status can make pharmaceuticals more... [Read More](https://blog.irrationalagency.com/why-behavioural-science-is-fundamental-to-a-successful-otc-switch) ## [Key Research Questions: What stops your customers completing their buying journey?](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Barriers and drivers: How behavioural science can help answer your research questions [Read More](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) ## [Key Research Questions: How loyal are your customers?](https://blog.irrationalagency.com/how-loyal-are-your-customers) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) A question we’re being asked a lot by our clients this year is how can behavioural science provide... 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