Irrational Blog (7)

Identifying new category opportunities for Mondelez

FMCG Case Study Narrative Research

Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant....

When consumers plan their own behaviour, we say that is fallible to biases and misperceptions....

FMCG Webinars and Videos Case Study Narrative Research

The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate,...

FMCG Webinars and Videos Cost of Living Behavioural Science Narrative Research Guides and Reports

Brand tracking, segmentation, and focus groups are among traditional research methods almost as old...

Webinars and Videos Guides and Reports Stakeholder Management

As researchers we’re working in an uncertain environment. Consumer landscapes have been changing...

FMCG Webinars and Videos Say-Do Gap Narrative Research Guides and Reports

A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....

Rarely in data and insight do we see transformative changes over night. Artificial intelligence,...