Understand the story before you launch your brand refresh
This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales...
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Employee satisfaction surveys that work
How many times have you completed an employee satisfaction survey and lied?
How to solve a problem like claimed vs actual?
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A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he...
How to Build Confidence in Innovative Research Results
I was in the boardroom with the CEO of our new client, debriefing a project we had just finished....
Want to close the say do gap? Just ask the right questions
The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where...
MRS Storytelling Conference 2023
As humans, storytelling and narrative is a hardwired system of interpersonal communication and...
Telling your Cost-of-living Story
Supermarkets, restaurants, and food brands all rely on stories to sell their products and services....