--- title: Irrational Blog (7) description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. (7) --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) 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[Read More](https://blog.irrationalagency.com/consumer-duty-new-updates-from-the-fca) ## [Three reasons why behavioural science workshops can enhance your insights](https://blog.irrationalagency.com/three-reasons-why-behavioural-science-workshops-can-enhance-your-insights) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) No matter which organisation you work for, you will encounter challenges in your daily work life.... [Read More](https://blog.irrationalagency.com/three-reasons-why-behavioural-science-workshops-can-enhance-your-insights) ## [Everything you need for the FCA Consumer Duty regulations](https://blog.irrationalagency.com/fca-consumer-duty-regulations-everything-you-need) [Finance](https://blog.irrationalagency.com/tag/finance) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) The FCA Consumer Duty regulations are not a one-off. Whether you're testing for open or closed... [Read More](https://blog.irrationalagency.com/fca-consumer-duty-regulations-everything-you-need) ## [VIDEO: Employee Experience Research that Works](https://blog.irrationalagency.com/employee-experience-research-that-works-1) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) Behavioural science can help you get closer to your employees, breakdown barriers, and understand... [Read More](https://blog.irrationalagency.com/employee-experience-research-that-works-1) ## [Identifying new category opportunities for Mondelez](https://blog.irrationalagency.com/identifying-new-category-opportunities-for-mondelez) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Case Study](https://blog.irrationalagency.com/tag/case-study) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant.... [Read More](https://blog.irrationalagency.com/identifying-new-category-opportunities-for-mondelez) ## [Our Research Aims for 2024](https://blog.irrationalagency.com/our-research-aims-for-2024) When consumers plan their own behaviour, we say that is fallible to biases and misperceptions.... 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