Posts about

Case Studies

Building a $5 Billion Investment Program on the Consumer's Imagination

The much-loved Holiday Inn brand was a pioneer in creating the very idea of the hotel as we know it today. But in a globalizing...  
Read more >>

How Behavioral Science Tripled the Sales of a New Drug

In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising. The question is – did the...  
Read more >>