--- title: Irrational Blog | Case Study description: Case Study | Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) 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[Read More](https://blog.irrationalagency.com/the-narrative-research-forum-2025) ## [Case study: Breaking down barriers for heat pump uptake](https://blog.irrationalagency.com/breaking-down-barriers-for-heat-pump-uptake) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Case Study](https://blog.irrationalagency.com/tag/case-study) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) In traditional research respondents are often asked questions about past experiences, when we ask... [Read More](https://blog.irrationalagency.com/breaking-down-barriers-for-heat-pump-uptake) ## [Identifying new category opportunities for Mondelez](https://blog.irrationalagency.com/identifying-new-category-opportunities-for-mondelez) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Case Study](https://blog.irrationalagency.com/tag/case-study) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant.... [Read More](https://blog.irrationalagency.com/identifying-new-category-opportunities-for-mondelez) ## [The Narrative Research Forum](https://blog.irrationalagency.com/the-narrative-research-forum) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Case Study](https://blog.irrationalagency.com/tag/case-study) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate,... [Read More](https://blog.irrationalagency.com/the-narrative-research-forum) ## [MRS Storytelling Conference 2023](https://blog.irrationalagency.com/mrs-storytelling) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Case Study](https://blog.irrationalagency.com/tag/case-study) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) As humans, storytelling and narrative is a hardwired system of interpersonal communication and... [Read More](https://blog.irrationalagency.com/mrs-storytelling) ## [How We Helped UKTV Record the Best Result in 10 Years](https://blog.irrationalagency.com/uktv-how-we-made-the-unconscious-visible) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Case Study](https://blog.irrationalagency.com/tag/case-study) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) UKTV were finding that marketing campaigns for their crime channel brand alibi were not generating... 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