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Identifying new category opportunities for Mondelez

Consumer Insights FMCG Case Study System 3 Narrative Research Behavioural Science Innovation Video Webinar

Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant....

Retail FMCG System 3 Narrative Research Behavioural Science Pricing Cost of Living

Supermarkets, restaurants, and food brands all rely on stories to sell their products and services....

Consumer Insights Guides and Reports Retail FMCG System 3 Narrative Research Behavioural Science Pricing

There are dozens of reports out there that suggest consumers will be looking to cut extraneous...

Consumer Insights Guides and Reports Retail FMCG Behavioural Science Video Webinar Sustainability Pricing Cost of Living

The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers...

Guides and Reports Retail FMCG Behavioural Science Pricing Cost of Living

According to the Progressive Economy Forum, an average-income household is forecast to spend a...

Consumer Insights FMCG System 3 Narrative Research Behavioural Science Sustainability

The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...