--- title: Irrational Blog | FMCG (4) description: FMCG | Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. (4) --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) 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[Read More](https://blog.irrationalagency.com/tips-for-creating-a-cost-of-living-strategy) ## [How Customer Complaints Provide Free Insight](https://blog.irrationalagency.com/how-customer-complaints-provide-free-insight) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) [Say-Do Gap](https://blog.irrationalagency.com/tag/say-do-gap) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) As researchers, we are always looking for our customers to tell us about their experiences. It can... [Read More](https://blog.irrationalagency.com/how-customer-complaints-provide-free-insight) ## [4 Ways to do Cost of Living Research](https://blog.irrationalagency.com/ways-to-do-cost-of-living-research) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) The word ‘unprecedented’ is probably one we’ve all grown sick of hearing. However, it’s a word... [Read More](https://blog.irrationalagency.com/ways-to-do-cost-of-living-research) ## [Health & Wellness: Packaging Strategies that Resonate](https://blog.irrationalagency.com/health-and-wellness-packing-strategies-that-resonate) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) From the foods we eat to the packaging it comes in, to the types of experiences we enjoy, health... [Read More](https://blog.irrationalagency.com/health-and-wellness-packing-strategies-that-resonate) ## [The Stories We Tell to Justify Our Consumer Behaviors](https://blog.irrationalagency.com/the-stories-we-tell-to-justify-our-consumer-behaviors) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) The secret of understanding how your customers behave is to understand how they misbehave. Of... [Read More](https://blog.irrationalagency.com/the-stories-we-tell-to-justify-our-consumer-behaviors) ## [4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths](https://blog.irrationalagency.com/behavioral-science-best-practices-for-uncovering-hidden-consumer-truths) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Let's face it, people can rarely articulate what motivates them when put on the spot or in an... 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