Go Back5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science
While we often ask consumers to rate their level of interest in a new product, service, or brand,...
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Narrative Research (3)
Storytelling Requires Story Hearing: Why Customer Narratives Matter
It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized...
Tapping into Narrative Research and Storyhearing
When it comes to understanding consumer behavior, researchers have tapped into a variety of...
4 Emerging Consumer Narratives Around Sustainability
The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...
The Unconscious Stories Consumers Tell About You
What does the future hold for your brand? The economic outlook is uncertain; marketing strategists...
Detour Ahead: 3 Common Non-Conscious Barriers to Purchase
You've got some great products there - congratulations! They should be absolutely dominating the...