Go BackWhy Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time
If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the...
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Narrative Research (4)
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges
If you’re a consumer insights researcher working at a major brand, here are some questions you...
How Irrational Agency's Proven Track Record Delivers Project Confidence
Most of us have encountered colleagues, bosses or stakeholders who resisted our new ideas. What is...
Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room
Do you have that one acquaintance who is always nice to your face – but then badmouths you behind...
Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge
Have you ever opened up a research report and been able to predict exactly what it will say? It...
Storytelling Requires Story Hearing: Why Customer Narratives Matter
It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized...