How Applying Simulated RCT to Ad Testing Can Save You Millions Behavioral Science Narrative Research A unique ad testing approach inspired by medical research may have saved two global clients a... Read More
Questionnaire Design With Your Audience In Mind Behavioral Science Narrative Research Questionnaire design is one of the core skills of every researcher, and most of us think we’re... Read More
Questionnaire Design: Common Issues Behavioral Science Narrative Research Understanding your audience is key but being able to implement this in a way that allows you to get... Read More
Stop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research Narrative Research Storyhearing Previously, we covered three broad theories of human decision-making which different psychologists... Read More
How Simulated Randomized Control Trials Work and How to Leverage Them Behavioral Science Narrative Research The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists –... Read More
Thoughts on Personalized and Data-Driven Marketing Narrative Research Storyhearing Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an... Read More