Go BackWhat do Consumer Stories Tell us About how Different Demographics see “Healthy"?
“I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put...
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Narrative Research (4)
System 3: Award Nominated Innovation
This week Irrational Agency is attending the MRS Awards 2022. Our System 3 methodology has been...
How Do You Find the Why?
For decades now, researchers have been working on better ways to measure, record and analyze how...
4 Ways to do Cost of Living Research
The word ‘unprecedented’ is probably one we’ve all grown sick of hearing. However, it’s a word...
Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time
If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the...