Go BackStop Assuming and Start Understanding: Applying Decision Theories in Behavioral Research
Previously, we covered three broad theories of human decision-making which different psychologists...
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How Simulated Randomized Control Trials Work and How to Leverage Them
The Nobel Prize in Economics was awarded recently to three dynamic and impressive economists –...
Thoughts on Personalized and Data-Driven Marketing
Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an...