Go BackMind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer
Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience,...
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Narrative Research (6)
Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking
After several years of conference talks and articles on behavioral economics, most researchers now...
Introducing System 3: How We Use Our Imagination to Make Choices
The consumer decision-making process is more than a purely emotional or rational assessment, with a...