Go BackStorytelling Requires Story Hearing: Why Customer Narratives Matter
It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized...
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Narrative Research (6)
4 Emerging Consumer Narratives Around Sustainability
The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...
Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer
Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience,...
Questionnaire Design: Common Issues
Understanding your audience is key but being able to implement this in a way that allows you to get...
How Behavioral Science Tripled the Sales of a New Drug
In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising....