--- title: "VIDEO: A Behavioural Approach to Product Testing" description: How can you get closer to the consumer, and improve your product and concept testing, by using behavioural science. image: https://blog.irrationalagency.com/hubfs/TITLE%20SLIDE.png --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) [Back to All Posts](https://blog.irrationalagency.com) ![](https://blog.irrationalagency.com/hubfs/TITLE%20SLIDE.png) # VIDEO: A Behavioural Approach to Product Testing [FMCG](https://blog.irrationalagency.com/tag/fmcg), [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos), [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science), [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) Published by [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/irr-logo-sq.png?width=50&height=50&name=irr-logo-sq.png)**Irrational Agency** ](https://blog.irrationalagency.com/author/irrational-agency) Does a Likert scale really provide actionable insight in understanding whether a new product or service appeals to its intended market? Does it allow you to bridge the gap between claimed and actual behaviour?  Traditional scales, will give you isolated percentage scores but to give your products and services the best chance of success, you need to understand the relationship between claimed and actual behaviour. Allowing you to identify the "why" behind the "what" and close the say-do gap" In this video Francis Raho-Jeavons discusses the behavioural science techniques, and practical takeaways, that can elevate your product appeal testing. Providing you the "why" behind the "what" and allowing you to uncover the "where next". Giving your new products the best chance of success when they go to market.      ###### Share this article on [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ## Related Posts ## [How Much Consumer Research do you Need to do Under the FCA Consumer Duty?](https://blog.irrationalagency.com/how-much-consumer-research-do-you-need-to-do-under-the-fca-consumer-duty) 6.43: The rules require firms to undertake appropriate testing of their products or services. In... [Read More](https://blog.irrationalagency.com/how-much-consumer-research-do-you-need-to-do-under-the-fca-consumer-duty) ## [Everything you need for the FCA Consumer Duty regulations](https://blog.irrationalagency.com/fca-consumer-duty-regulations-everything-you-need) The FCA Consumer Duty regulations are not a one-off. Whether you're testing for open or closed... 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