Does a Likert scale really provide actionable insight in understanding whether a new product or service appeals to its intended market? Does it allow you to bridge the gap between claimed and actual behaviour?
Traditional scales, will give you isolated percentage scores but to give your products and services the best chance of success, you need to understand the relationship between claimed and actual behaviour. Allowing you to identify the "why" behind the "what" and close the say-do gap"
In this video Francis Raho-Jeavons discusses the behavioural science techniques, and practical takeaways, that can elevate your product appeal testing. Providing you the "why" behind the "what" and allowing you to uncover the "where next". Giving your new products the best chance of success when they go to market.
Francis Raho-Jeavons