Our economic environment is getting increasingly difficult to predict. This presents a key research challenge in future proofing your products and services. When traditional research only asks questions based on past experiences, how can you replicate a future decision making process in scenarios a respondent may never have experienced?
Behavioural science has a number of techniques and approaches you can use to immerse the respondent in new scenarios and replicate the future decision making process. It can help you make accurate future predictions so you can make the right decisions on product, price, and promotion. Allowing you to retain or even increase market share in the most challenging of circumstances. In this video Leigh Caldwell outline key techniques you can use to create research frameworks that accurately replicate future scenarios and immerse respondents in situations in ways traditional research can’t. Giving you the best opportunity to weather any storm.
Irrational Agency