--- title: "VIDEO: Crisis Response Research" description: Traditional research can only tell you about the past, how can you predict future consumer choices in challenging scenarios? image: https://blog.irrationalagency.com/hubfs/Webinar-title-slide---crisis-response-research.png --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) [Back to All Posts](https://blog.irrationalagency.com) ![](https://blog.irrationalagency.com/hubfs/Webinar-title-slide---crisis-response-research.png) # VIDEO: Crisis Response Research [FMCG](https://blog.irrationalagency.com/tag/fmcg), [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos), [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living) Published by [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/irr-logo-sq.png?width=50&height=50&name=irr-logo-sq.png)**Irrational Agency** ](https://blog.irrationalagency.com/author/irrational-agency) Our economic environment is getting increasingly difficult to predict. This presents a key research challenge in future proofing your products and services. When traditional research only asks questions based on past experiences, how can you replicate a future decision making process in scenarios a respondent may never have experienced?  Behavioural science has a number of techniques and approaches you can use to immerse the respondent in new scenarios and replicate the future decision making process. It can help you make accurate future predictions so you can make the right decisions on product, price, and promotion. Allowing you to retain or even increase market share in the most challenging of circumstances. In this video Leigh Caldwell outline key techniques you can use to create research frameworks that accurately replicate future scenarios and immerse respondents in situations in ways traditional research can’t. Giving you the best opportunity to weather any storm.     ###### Share this article on [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ## Related Posts ## [Key Research Questions: What stops your customers completing their buying journey?](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) Barriers and drivers: How behavioural science can help answer your research questions [Read More](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) ## [VIDEO: Narrative Research - The Only Way to Predict Future Behaviour](https://blog.irrationalagency.com/video-narrative-research-the-only-way-to-predict-future-behaviour) .Consumers are bad at predicting future behaviour, and traditional market research only asks... 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