Irrational Agency

Health & Wellness: Packaging Strategies that Resonate

From the foods we eat to the packaging it comes in, to the types of experiences we enjoy, health and wellness trends are driving...  
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FCA Consumer Duty: Your Roadmap for Consumer Testing

If you and your company need to respond to the new FCA Consumer Duty rules, here’s a straightforward roadmap to meet your...  
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Why Leading Brands Rely on Irrational Agency Trend Reports

The world’s biggest snack & beverage brands know it. National and international retail chains know it. Global tech businesses...  
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Answers at the Speed of Business: How Irrational Agency Delivers Rich Data for Ongoing Exploration

One of the recurring challenges in consumer insights research is guessing in advance which questions you will want to ask....  
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How the Hidden Consumer Narrative Explains the Say/Do Gap

One of the most famous phenomena in behavioral market research is the say/do gap. David Ogilvy, the advertising genius, is...  
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The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant

The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get the exploratory, open-ended,...  
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Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time

If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the tale of woe that was Coca-Cola’s...  
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