Why behavioural science is fundamental to a successful OTC switch
Switching from prescription drugs to an over the counter status can make pharmaceuticals more...
Irrational Agency
Consumer Duty: New Updates from the FCA
Last year we all worked hard to meet the July 2023 deadline. Now in 2024, the FCA has marked out...
Three reasons why behavioural science workshops can enhance your insights
No matter which organisation you work for, you will encounter challenges in your daily work life....
Everything you need for the FCA Consumer Duty regulations
The FCA Consumer Duty regulations are not a one-off. Whether you're testing for open or closed...
Employee Experience: Research that Works
Behavioural science can help you get closer to your employees, breakdown barriers, and understand...
Identifying new category opportunities for Mondelez
Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant....
Our Research Aims for 2024
When consumers plan their own behaviour, we say that is fallible to biases and misperceptions....