The Stories We Tell to Justify Our Consumer Behaviors System 3 The secret of understanding how your customers behave is to understand how they misbehave. Of... Read More
4 Emerging Consumer Narratives Around Sustainability Narrative Research Storyhearing The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,... Read More
5 Ways to Turn a Business Question into a Behavioral Research Brief Behavioral Science Are you thinking of using a behavioral economics approach in your next market research project but... Read More
4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths Behavioral Science System 3 Let's face it, people can rarely articulate what motivates them when put on the spot or in an... Read More
The Unconscious Stories Consumers Tell About You Narrative Research Storyhearing What does the future hold for your brand? The economic outlook is uncertain; marketing strategists... Read More
Detour Ahead: 3 Common Non-Conscious Barriers to Purchase Narrative Research Storyhearing You've got some great products there - congratulations! They should be absolutely dominating the... Read More
Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer Narrative Research System 3 Consumer Insights Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience,... Read More