The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where events such as climate change, or a cost of living crisis are completely new experiences. The say-do gap exists because the questions we ask are based in past experiences, and consumers are terrible at predicting future choices. If you're researching new consumer scenarios, new categories, or new innovations, how can you accurately predict future behaviours and motivations?
You don't need new technologies, or new platforms. You just need a new approach, a different way to ask questions and start collecting consumer narratives.
In this webinar Leigh Caldwell uses twelve months of proprietary research on some of the biggest consumer trends, to demonstrate how you can close the say do gap with the power of behavioural science and unlocking hidden consumer stories.
Irrational Agency