--- title: Want to close the say do gap? Just ask the right questions description: A webinar that sets out how brands can close the say do gap with behavioural science image: https://blog.irrationalagency.com/hubfs/closing%20the%20say%20do%20gap%20with%20narrative%20research.png --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) [Back to All Posts](https://blog.irrationalagency.com) ![](https://blog.irrationalagency.com/hubfs/closing%20the%20say%20do%20gap%20with%20narrative%20research.png) # Want to close the say do gap? Just ask the right questions [FMCG](https://blog.irrationalagency.com/tag/fmcg), [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos), [Say-Do Gap](https://blog.irrationalagency.com/tag/say-do-gap), [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Published by [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/irr-logo-sq.png?width=50&height=50&name=irr-logo-sq.png)**Irrational Agency** ](https://blog.irrationalagency.com/author/irrational-agency) The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where events such as climate change, or a cost of living crisis are completely new experiences. The say-do gap exists because the questions we ask are based in past experiences, and consumers are terrible at predicting future choices. If you're researching new consumer scenarios, new categories, or new innovations, how can you accurately predict future behaviours and motivations?  You don't need new technologies, or new platforms. You just need a new approach, a different way to ask questions and start collecting consumer narratives.  In this webinar Leigh Caldwell uses twelve months of proprietary research on some of the biggest consumer trends, to demonstrate how you can close the say do gap with the power of behavioural science and unlocking hidden consumer stories.  ###### Share this article on [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ## Related Posts ## [Thoughts on Personalized and Data-Driven Marketing](https://blog.irrationalagency.com/thoughts-on-personalized-and-data-driven-marketing) Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an... [Read More](https://blog.irrationalagency.com/thoughts-on-personalized-and-data-driven-marketing) ## [VIDEO: Employee Experience Research that Works](https://blog.irrationalagency.com/employee-experience-research-that-works-1) Behavioural science can help you get closer to your employees, breakdown barriers, and understand... [Read More](https://blog.irrationalagency.com/employee-experience-research-that-works-1) ## [The Pros and Cons of Industry Trend Reports](https://blog.irrationalagency.com/the-pros-and-cons-of-industry-trend-reports) Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data... 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