Irrational Blog

Upskill Your Team in Behavioural Science and Narrative Research

Most insight teams do not need another abstract introduction to behavioural science. Over the past...

Case Study Narrative Research

When we talk about heat pump adoption, it is easy to focus on the big things. Cost. Policy....

FMCG Webinars and Videos Narrative Research

How to build a segmentation that drives growth?

Pharma and Healthcare Webinars and Videos Narrative Research Guides and Reports

If you work in OTC, you’ll know the frustration: many brands are working with similar ingredients,...

Guides and Reports Customer Experience & Loyalty

The past five years have been seismic for all consumer industries. The pandemic, followed by an...

Finance Customer Experience & Loyalty

Some finance brands have had it easy for a long time. Of course, not everything is simple; they...

FMCG Webinars and Videos Narrative Research

What’s truly stopping customers from choosing your product or brand?