Employee Experience: Research That Works
According to a PwC survey in 2023, more than a quarter of the workforce intend to quit their jobs....
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Video: Beyond the Claim: The Brand Narratives That Shape OTC Consumer Choice
If you work in OTC, you’ll know the frustration: many brands are working with similar ingredients,...
Start the year behavioural!
It’s a new year and likely a new calendar of research projects planned. Budgets reset, strategies...
The Narrative Research Forum 2025
The field of Narrative Research, accessing consumer stories and narratives to generate deeper and...
Case study: Breaking down barriers for heat pump uptake
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Video Webinar
In traditional research respondents are often asked questions about past experiences, when we ask...
FCA announces next step on Consumer Duty: customer outcome monitoring must be evidenced.
Firms have worked tirelessly and spend hundreds of millions of pounds on compliance with the FCA’s...