The Pros and Cons of Industry Trend Reports

Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data about them, and the AI...  
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5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today

While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...  
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Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...  
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Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...  
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5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...  
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The Stories We Tell to Justify Our Consumer Behaviors

The secret of understanding how your customers behave is to understand how they misbehave. Of course, they don’t know they are...  
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Tapping into Narrative Research and Storyhearing

When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...  
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