Irrational Blog

Irrational Agency

Jun 10, 2022
3 min

Answers at the Speed of Business: How Irrational Agency Delivers Rich Data for Ongoing Exploration

One of the recurring challenges in consumer insights research is guessing in advance which questions you will want to ask....

Irrational Agency

May 12, 2022
4 min

How the Hidden Consumer Narrative Explains the Say/Do Gap

Behavioral Science Narrative Research

One of the most famous phenomena in behavioral market research is the say/do gap. David Ogilvy, the advertising genius, is...

Irrational Agency

Apr 28, 2022
3 min

The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant

Narrative Research Consumer Insights

The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get the exploratory, open-ended,...

Irrational Agency

Apr 14, 2022
5 min

Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time

Behavioral Science Narrative Research Consumer Psychology

If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the tale of woe that was Coca-Cola’s...

Irrational Agency

Mar 24, 2022
3 min

System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges

Narrative Research System 3 Storyhearing Consumer Insights

If you’re a consumer insights researcher working at a major brand, here are some questions you might ask yourself:

Irrational Agency

Feb 24, 2022
6 min

How Irrational Agency's Proven Track Record Delivers Project Confidence

Behavioral Science

Most of us have encountered colleagues, bosses or stakeholders who resisted our new ideas. What is the biggest barrier that holds...

Irrational Agency

Feb 10, 2022
4 min

The Pros and Cons of Industry Trend Reports

Consumer Insights

Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data about them, and the AI...

Answers at the Speed of Business: How Irrational Agency Delivers Rich Data for Ongoing Exploration

How the Hidden Consumer Narrative Explains the Say/Do Gap

The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant

Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time

System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges

How Irrational Agency's Proven Track Record Delivers Project Confidence

The Pros and Cons of Industry Trend Reports

CONTACT US

KEEP UP TO DATE