How we helped UKTV record the best result in 10 years UKTV were finding that marketing campaigns for their crime channel brand alibi were not generating... Read More
How to Design a Comprehension Test Behavioral Science Methodology Innovation In a previous post we discussed how much research you may have to execute to fulfil your... Read More
5 Tips on Creating a Cost of Living Strategy Behavioral Science Consumer Insights Consumer Behavior Trends Methodology Innovation According to the Progressive Economy Forum, an average-income household is forecast to spend a... Read More
System 3: Award Nominated Innovation System 3 Methodology Innovation This week Irrational Agency is attending the MRS Awards 2022. Our System 3 methodology has been... Read More
Behavioralizing Your Research Methods Behavioral Science Consumer Insights Consumer Behavior Trends There's a reason good stories stick with us. They tap into something primal, a deep-seated need to... Read More
How Much Consumer Research do you Need to do Under the FCA Consumer Duty? Behavioral Science Consumer Insights FCA Consumer Duty 6.43: The rules require firms to undertake appropriate testing of their products or services. In... Read More
How Do You Find the Why? Behavioral Science Storyhearing Consumer Insights For decades now, researchers have been working on better ways to measure, record and analyze how... Read More