--- title: Irrational Blog description: Irrational Blog - Discover the hidden connections where conscious and unconscious thoughts collide. --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) 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Sometimes that journey is long and obvious. Buying a house,... [Read More](https://blog.irrationalagency.com/fundamentals-of-narrative-research-customer-journeys) ## [Fundamentals of Narrative Research: Category Exploration](https://blog.irrationalagency.com/fundamentals-of-narrative-research-category-exploration) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) Once upon a time, brands could grow without looking too far beyond their existing category,... [Read More](https://blog.irrationalagency.com/fundamentals-of-narrative-research-category-exploration) ## [Upskill Your Team in Behavioural Science and Narrative Research](https://blog.irrationalagency.com/upskill-your-team-in-behavioural-science-and-narrative-research) [Behavioural Science](https://blog.irrationalagency.com/tag/behavioural-science) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) Most insight teams do not need another abstract introduction to behavioural science. Over the past... [Read More](https://blog.irrationalagency.com/upskill-your-team-in-behavioural-science-and-narrative-research) ## [Accelerating heat pump adoption with Energy Systems Catapult](https://blog.irrationalagency.com/accelerating-heat-pump-adoption-with-energy-systems-catapult) [Case Study](https://blog.irrationalagency.com/tag/case-study) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) When we talk about heat pump adoption, it is easy to focus on the big things. Cost. Policy.... [Read More](https://blog.irrationalagency.com/accelerating-heat-pump-adoption-with-energy-systems-catapult) ## [Video: Guide to Narrative Segmentation](https://blog.irrationalagency.com/webinar-guide-to-narrative-segmentation) [FMCG](https://blog.irrationalagency.com/tag/fmcg) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) How to build a segmentation that drives growth? [Read More](https://blog.irrationalagency.com/webinar-guide-to-narrative-segmentation) ## [Video: Beyond the Claim: The Brand Narratives That Shape OTC Consumer Choice](https://blog.irrationalagency.com/video-beyond-the-claim-the-brand-narratives-that-shape-otc-consumer-choice) [Pharma and Healthcare](https://blog.irrationalagency.com/tag/pharma-and-healthcare) [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos) [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) [Guides and Reports](https://blog.irrationalagency.com/tag/guides-and-reports) If you work in OTC, you’ll know the frustration: many brands are working with similar ingredients,... 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