Irrational Blog

Artificial Intelligence and cognitive biases

One of the most reliable subjects for exploring behavioural biases is wine. Most people are...

Narrative Research Consumer Insights Methodology Innovation

We’re delighted to announce Leigh Caldwell will be hosting the Market Research Society webinar ...

Behavioral Science Consumer Behavior Trends

In behavioural science we talk a lot about “biases”. For those new to the discipline they’re a good...

Narrative Research Consumer Insights

This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales...

Behavioral Science Case Studies Methodology Innovation

How many times have you completed an employee satisfaction survey and lied?

Behavioral Science System 3 Consumer Behavior Trends

A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he...

Behavioral Science Consumer Insights

I was in the boardroom with the CEO of our new client, debriefing a project we had just finished....