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    Irrational Agency
    • Feb 10, 2022
    • 4 min
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    The Pros and Cons of Industry Trend Reports

    Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data about them, and the AI...  
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    Leigh Caldwell
    • Jan 13, 2022
    • 2 min
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    5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today

    While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...  
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    Leigh Caldwell
    • Dec 16, 2021
    • 2 min
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    Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

    Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...  
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    Irrational Agency
    • Dec 6, 2021
    • 2 min
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    Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

    Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...  
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    Irrational Agency
    • Dec 2, 2021
    • 4 min
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    5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

    While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...  
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    Irrational Agency
    • Nov 4, 2021
    • 5 min
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    The Stories We Tell to Justify Our Consumer Behaviors

    The secret of understanding how your customers behave is to understand how they misbehave. Of course, they don’t know they are...  
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    Leigh Caldwell
    • Oct 21, 2021
    • 4 min
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    Tapping into Narrative Research and Storyhearing

    When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...  
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