Everything you need for the FCA Consumer Duty regulations
The FCA Consumer Duty regulations are not a one-off. Whether you're testing for open or closed...
Irrational Blog
Employee Experience: Research that Works
Behavioural science can help you get closer to your employees, breakdown barriers, and understand...
Identifying new category opportunities for Mondelez
Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant....
Our Research Aims for 2024
When consumers plan their own behaviour, we say that is fallible to biases and misperceptions....
The Narrative Research Forum
The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate,...
Your guide to closing the say-do gap with behavioural science
Brand tracking, segmentation, and focus groups are among traditional research methods almost as old...
Problems getting research commissioned?
As researchers we’re working in an uncertain environment. Consumer landscapes have been changing...