How to make your survey more behavioural
The last few years have seen many in-house research teams becoming more and more agile, developing...
Irrational Blog
Unlock the power of narrative research with tailored workshops
Unlock the power of behavioural science and narrative research with tailored workshops from...
Is your digital twin as irrational as you are?
AI thinks your customers are rational. What do you think?
Who pays a tariff? And what if it’s you?
Donald Trump insists that his big, beautiful tariffs will be paid by the foreign countries who are...
Unlock the power of behavioural science with an Irrational Agency workshop
Unlock the Power of Behavioural Science with Tailored Workshops from Irrational Agency
A research response to the FCA Consumer Duty vulnerable customer update
Another month, another update from the FCA Consumer Duty, and with each update we can build a more...
VIDEO: Crisis Response Research
Our economic environment is getting increasingly difficult to predict. This presents a key research...