Health & Wellness: Packaging Strategies that Resonate
From the foods we eat to the packaging it comes in, to the types of experiences we enjoy, health...
Irrational Blog
FCA Consumer Duty: Your Roadmap for Consumer Testing
If you and your company need to respond to the new FCA Consumer Duty rules, here’s a...
Why Leading Brands Rely on Irrational Agency Trend Reports
The world’s biggest snack & beverage brands know it. National and international retail chains know...
Answers at the Speed of Business: How Irrational Agency Delivers Rich Data for Ongoing Exploration
One of the recurring challenges in consumer insights research is guessing in advance which...
How the Hidden Consumer Narrative Explains the Say/Do Gap
One of the most famous phenomena in behavioral market research is the say/do gap. David Ogilvy, the...
The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant
The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get...
Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time
If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the...