Case study: Breaking down barriers for heat pump uptake
In traditional research respondents are often asked questions about past experiences, when we ask...
Irrational Blog
FCA announces next step on Consumer Duty: customer outcome monitoring must be evidenced.
Firms have worked tirelessly and spend hundreds of millions of pounds on compliance with the FCA’s...
Is your brand telling the correct story?
Disequilibrium marketing and why Ehrenberg-Bass is only half right.
Starting small with behavioural science
One of the biggest barriers to adopting behavioural science in insights departments is the cost....
How to make your survey more behavioural
The last few years have seen many in-house research teams becoming more and more agile, developing...
Unlock the power of narrative research with tailored workshops
Unlock the power of behavioural science and narrative research with tailored workshops from...
Is your digital twin as irrational as you are?
AI thinks your customers are rational. What do you think?