The Unconscious Stories Consumers Tell About You

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...  
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Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...  
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How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...  
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Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience, technology might not quite...  
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Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

“I’d love to commission a Behavioral Economics project but I have never known how to spot when my challenge was relevant”. These...  
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Building a $5 Billion Investment Program on the Consumer's Imagination

The much-loved Holiday Inn brand was a pioneer in creating the very idea of the hotel as we know it today. But in a globalizing...  
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How Applying Simulated RCT to Ad Testing Can Save You Millions

A unique ad testing approach inspired by medical research may have saved two global clients a billion euros or more. Nobody knows...  
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