Irrational Blog (3)

Irrational Agency

Aug 31, 2021
2 min

The Unconscious Stories Consumers Tell About You

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen...

Irrational Agency

Aug 21, 2021
4 min

Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

Narrative Research Storyhearing

You've got some great products there - congratulations! They should be absolutely dominating the marketplace. And yet… why aren't...

Leigh Caldwell

Jul 28, 2021
5 min

How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

Behavioral Science Consumer Insights

In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...

Irrational Agency

Jul 12, 2021
6 min

Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

Narrative Research System 3 Consumer Insights

Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience, technology might not quite...

Irrational Agency

Jun 16, 2021
3 min

Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

Narrative Research Consumer Insights

“I’d love to commission a Behavioral Economics project but I have never known how to spot when my challenge was relevant”. These...

Irrational Agency

May 18, 2021
3 min

Building a $5 Billion Investment Program on the Consumer's Imagination

Narrative Research Case Studies

The much-loved Holiday Inn brand was a pioneer in creating the very idea of the hotel as we know it today. But in a globalizing...

Irrational Agency

Apr 13, 2021
2 min

How Applying Simulated RCT to Ad Testing Can Save You Millions

Behavioral Science Narrative Research

A unique ad testing approach inspired by medical research may have saved two global clients a billion euros or more. Nobody knows...

The Unconscious Stories Consumers Tell About You

Detour Ahead: 3 Common Non-Conscious Barriers to Purchase

How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

Building a $5 Billion Investment Program on the Consumer's Imagination

How Applying Simulated RCT to Ad Testing Can Save You Millions

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