Identifying new category opportunities for Mondelez
Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant....
Irrational Blog
Our Research Aims for 2024
When consumers plan their own behaviour, we say that is fallible to biases and misperceptions....
The Narrative Research Forum
The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate,...
Your guide to closing the say-do gap with behavioural science
Brand tracking, segmentation, and focus groups are among traditional research methods almost as old...
Problems getting research commissioned?
As researchers we’re working in an uncertain environment. Consumer landscapes have been changing...
VIDEO: Solving Claimed vs Actual
A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....
What can we expect in 2024?
Rarely in data and insight do we see transformative changes over night. Artificial intelligence,...