Irrational Blog (2)

Leigh Caldwell

Dec 16, 2021
2 min

Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...

Irrational Agency

Dec 6, 2021
2 min

Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

News Consumer Insights

Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...

Irrational Agency

Dec 2, 2021
4 min

5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

Narrative Research System 3 Consumer Insights

While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...

Irrational Agency

Nov 4, 2021
5 min

The Stories We Tell to Justify Our Consumer Behaviors

System 3

The secret of understanding how your customers behave is to understand how they misbehave. Of course, they don’t know they are...

Leigh Caldwell

Oct 21, 2021
4 min

Tapping into Narrative Research and Storyhearing

Narrative Research Storyhearing

When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...

Irrational Agency

Sep 23, 2021
4 min

5 Ways to Turn a Business Question into a Behavioral Research Brief

Behavioral Science

Are you thinking of using a behavioral economics approach in your next market research project but you have some questions? Maybe...

Irrational Agency

Sep 9, 2021
4 min

4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths

Behavioral Science System 3

Let's face it, people can rarely articulate what motivates them when put on the spot or in an immediate moment. Our brains have...

Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

The Stories We Tell to Justify Our Consumer Behaviors

Tapping into Narrative Research and Storyhearing

5 Ways to Turn a Business Question into a Behavioral Research Brief

4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths

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