The Narrative Research Forum 2025
The field of Narrative Research, accessing consumer stories and narratives to generate deeper and...
Irrational Blog
Employee Experience: Research That Works
According to a PwC survey in 2023, more than a quarter of the workforce intend to quit their jobs....
Start the year behavioural!
It’s a new year and likely a new calendar of research projects planned. Budgets reset, strategies...
Case study: Breaking down barriers for heat pump uptake
In traditional research respondents are often asked questions about past experiences, when we ask...
FCA announces next step on Consumer Duty: customer outcome monitoring must be evidenced.
Firms have worked tirelessly and spend hundreds of millions of pounds on compliance with the FCA’s...
Is your brand telling the correct story?
Disequilibrium marketing and why Ehrenberg-Bass is only half right.
Starting small with behavioural science
One of the biggest barriers to adopting behavioural science in insights departments is the cost....