System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges

If you’re a consumer insights researcher working at a major brand, here are some questions you might ask yourself:  
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How Irrational Agency's Proven Track Record Delivers Project Confidence

Most of us have encountered colleagues, bosses or stakeholders who resisted our new ideas. What is the biggest barrier that holds...  
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The Pros and Cons of Industry Trend Reports

Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data about them, and the AI...  
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Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room

Do you have that one acquaintance who is always nice to your face – but then badmouths you behind your back? I’m pretty sure I...  
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5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today

While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...  
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Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...  
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Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...  
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