Building Consumer Rituals Consumer Insights Behavioural Science Customer experience and loyalty Whether it’s the Guinness two-step pour, the Cadbury’s Crème Egg ‘how do you eat yours’ campaign,... Read More
Video: Monitoring Customer Outcomes for Consumer Duty Guides and Reports Finance FCA Consumer Duty Behavioural Science Video Webinar In June of this year, after a multi-firm review, the FCA concluded that financial organisations... Read More
The Autonomy Paradox Behavioural Science Innovation We need a new framework for thinking about user choice, agency, information and how people can get... Read More
Monitoring Customer Outcomes for Consumer Duty Finance FCA Consumer Duty In June of this year, after a multi-firm review, the FCA concluded that financial organisations... Read More
Key Research Questions: how can we maximise the success of a new launch? Qualitative System 3 Narrative Research Behavioural Science New Products and Services: How behavioural science can help make sure every new product and service... Read More
Key Research Questions: what is the meaning of...? Qualitative System 3 Narrative Research Behavioural Science Product and Concept Testing How can I make the intangible tangible? Read More
Why behavioural science is fundamental to a successful OTC switch Consumer Insights Pharma and Healthcare Behavioural Science Switching from prescription drugs to an over the counter status can make pharmaceuticals more... Read More