NEW GUIDE: The Psychology of the Loyalty Scheme
The past five years have been seismic for all consumer industries. The pandemic, followed by an...
Irrational Blog
How financial services can win real customer loyalty
Some finance brands have had it easy for a long time. Of course, not everything is simple; they...
Video: Why Don’t They?
What’s truly stopping customers from choosing your product or brand?
Are You Overlooking the Pharmacist?
Pharmacists may be the unsung heroes of the Over-The-Counter (OTC) medication space. More...
The Narrative Research Forum 2025
The field of Narrative Research, accessing consumer stories and narratives to generate deeper and...
Employee Experience: Research That Works
According to a PwC survey in 2023, more than a quarter of the workforce intend to quit their jobs....