Want to close the say do gap? Just ask the right questions Behavioral Science Narrative Research The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where... Read More
MRS Storytelling Conference 2023 Behavioral Science Storyhearing Methodology Innovation As humans, storytelling and narrative is a hardwired system of interpersonal communication and... Read More
Telling your Cost-of-living Story Behavioral Science Consumer Insights Supermarkets, restaurants, and food brands all rely on stories to sell their products and services.... Read More
Think you know how your customers view your brand? Think again. Consumer Insights People do think about sustainability in their purchasing decisions. While we’re all aware of the ... Read More
Irrational Agency wins Mediatel Award Last month Irrational Agency was honored to win the award for the Best Customer Media Research... Read More
Emotional Strategies for an Emotional Crisis Behavioral Science Consumer Insights There are dozens of reports out there that suggest consumers will be looking to cut extraneous... Read More
Hidden Stories of Value: Cost of Living Crisis System 3 Consumer Behavior Trends The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers... Read More