Building Consumer Rituals
Whether it’s the Guinness two-step pour, the Cadbury’s Crème Egg ‘how do you eat yours’ campaign,...
Irrational Blog
- CATEGORIES
- ALL
- Behavioural Science
- Narrative Research
- System 3
- Guides and Reports
- Consumer Insights
- Innovation
- Qualitative
- Retail
- Video Webinar
- FCA Consumer Duty
- Finance
- News
- Sustainability
- FMCG
- Pricing
- Product and Concept Testing
- Behavioural Conjoint
- Case Study
- Customer experience and loyalty
- Say-Do Gap
- Brand Research
- Cost of Living
- Pharma and Healthcare
- Stakeholder Management
- Employee Experience
- Media
- AI
- Technology
Video: Monitoring Customer Outcomes for Consumer Duty
In June of this year, after a multi-firm review, the FCA concluded that financial organisations...
The Autonomy Paradox
We need a new framework for thinking about user choice, agency, information and how people can get...
Monitoring Customer Outcomes for Consumer Duty
In June of this year, after a multi-firm review, the FCA concluded that financial organisations...
Key Research Questions: how can we maximise the success of a new launch?
New Products and Services: How behavioural science can help make sure every new product and service...
Key Research Questions: what is the meaning of...?
How can I make the intangible tangible?
Why behavioural science is fundamental to a successful OTC switch
Switching from prescription drugs to an over the counter status can make pharmaceuticals more...