Leigh Caldwell
What’s truly stopping customers from choosing your product or brand?
At first glance, the reasons might seem obvious. Maybe it’s the price, the features, or the timing. But if you dig deeper, you’ll often discover that these are just surface-level explanations. The truth is, the factors influencing a customer's decision are much more complex—and often hidden beneath the surface.
That’s where behavioural science comes in. By understanding the subtle psychological and cognitive barriers that prevent customers from choosing your brand, you can uncover the real reasons behind their actions. And that’s what we’ll be exploring in our upcoming webinar: Why Don’t They? Behavioural research methods to find and remove the barriers to take-up
In this session, we’ll delve into the five most common behavioural blockers that can prevent customers, as well as intermediaries like healthcare professionals (HCPs) or independent financial advisors (IFAs), from choosing your brand. You’ll gain insights into how these barriers manifest in real-world decision-making processes and how you can influence them.
We’ll introduce you to cutting-edge research techniques that go beyond traditional survey-based methods, such as consumer psychology, cultural research, story listening, and implicit techniques. These tools allow you to uncover hidden patterns in customer behaviour and make sense of the factors that influence decisions in subtle yet powerful ways.
In addition to identifying these behavioural blockers, we’ll provide you with practical tools and psychological strategies that you can apply right away to address and overcome them. By removing these barriers, you can increase customer take-up, boost loyalty, and ultimately drive growth for your brand.
This webinar is perfect for anyone involved in customer insights, marketing, sales, or product development. If you’re looking to gain a deeper understanding of the underlying reasons why customers choose, switch, or stay, this is an event you don’t want to miss.
