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Leigh Caldwell

Leigh is a behavioural economist and pricing expert with 10+ years of experience in applying BE commercially. He is the author of The Psychology of Price and a regular guest lecturer at several universities as well as a frequent speaker at academic and industry conferences.

    Leigh Caldwell
    • Jan 13, 2022
    • 2 min
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    5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today

    While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...  
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    Leigh Caldwell
    • Dec 16, 2021
    • 2 min
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    Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

    Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...  
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    Leigh Caldwell
    • Oct 21, 2021
    • 4 min
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    Tapping into Narrative Research and Storyhearing

    When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...  
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    Leigh Caldwell
    • Jul 28, 2021
    • 5 min
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    How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

    In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...  
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    Leigh Caldwell
    • Mar 11, 2020
    • 3 min
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    Thoughts on Personalized and Data-Driven Marketing

    Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an article by Audiense about...  
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