Artificial Intelligence and cognitive biases
One of the most reliable subjects for exploring behavioural biases is wine. Most people are...
MRS WEBINAR: Narrative Research
We’re delighted to announce Leigh Caldwell will be hosting the Market Research Society webinar ...
Barbenheimer: Brand collabs and bias in action
In behavioural science we talk a lot about “biases”. For those new to the discipline they’re a good...
How to solve a problem like claimed vs actual?
A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he...
How to Build Confidence in Innovative Research Results
I was in the boardroom with the CEO of our new client, debriefing a project we had just finished....
Hidden Stories of Value: Cost of Living Crisis
The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers...
Behavioralizing Your Research Methods
There's a reason good stories stick with us. They tap into something primal, a deep-seated need to...