Leigh Caldwell

Leigh is a behavioural economist and pricing expert with 10+ years of experience in applying BE commercially. He is the author of The Psychology of Price and a regular guest lecturer at several universities as well as a frequent speaker at academic and industry conferences.

5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today

While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...  
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Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...  
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Tapping into Narrative Research and Storyhearing

When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...  
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How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...  
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Thoughts on Personalized and Data-Driven Marketing

Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an article by Audiense about...  
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