How much consumer research do you need to do under the FCA Consumer Duty?
6.43: The rules require firms to undertake appropriate testing of their products or services. In...
5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today
While market research methodologies rarely change, technology is undergoing continuous...
Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge
Have you ever opened up a research report and been able to predict exactly what it will say? It...
Tapping into Narrative Research and Storyhearing
When it comes to understanding consumer behavior, researchers have tapped into a variety of...
How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges
In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook...
Thoughts on Personalized and Data-Driven Marketing
Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an...