Leigh Caldwell

Leigh is a behavioural economist and pricing expert with 10+ years of experience in applying BE commercially. He is the author of The Psychology of Price and a regular guest lecturer at several universities as well as a frequent speaker at academic and industry conferences.

5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today

While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...  

Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...  

Tapping into Narrative Research and Storyhearing

When it comes to understanding consumer behavior, researchers have tapped into a variety of different methods over the years. One...  

How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...  

Thoughts on Personalized and Data-Driven Marketing

Leigh Caldwell, Founding Partner at Irrational Agency has been quoted alongside a few others in an article by Audiense about...