What’s truly stopping customers from choosing your product or brand?
Want to know the six most important psychological barriers that are stopping consumers purchasing your goods or services? All is revealed by Leigh Caldwell in our new video webinar Why Don't They?
At first glance, the reasons might seem obvious. Maybe it’s the price, the features, or the timing. But if you dig deeper, you’ll often discover that these are just surface-level explanations. The truth is, the factors influencing a customer's decision are much more complex—and often hidden beneath the surface.
That’s where behavioural science comes in. By understanding the subtle psychological and cognitive barriers that prevent customers from choosing your brand, you can uncover the real reasons behind their actions. In this session you’ll gain insights into how these barriers manifest in real-world decision-making processes and how you can influence them.
Leigh Caldwell