--- title: "Video: Why Don’t They?" description: What are the six key behavioural barriers to take up and how you can solve them image: https://blog.irrationalagency.com/hubfs/Video%20tile%20why%20dont%20they%20intro.png --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) [Back to All Posts](https://blog.irrationalagency.com) ![](https://blog.irrationalagency.com/hubfs/Video%20tile%20why%20dont%20they%20intro.png) # Video: Why Don’t They? [FMCG](https://blog.irrationalagency.com/tag/fmcg), [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos), [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Published by [![Leigh Caldwell](https://blog.irrationalagency.com/hs-fs/hubfs/leigh_bw.png?width=50&height=50&name=leigh_bw.png)**Leigh Caldwell** ](https://blog.irrationalagency.com/author/leigh-caldwell) What’s truly stopping customers from choosing your product or brand? Want to know the six most important psychological barriers that are stopping consumers purchasing your goods or services? All is revealed by Leigh Caldwell in our new video webinar Why Don't They?  At first glance, the reasons might seem obvious. Maybe it’s the price, the features, or the timing. But if you dig deeper, you’ll often discover that these are just surface-level explanations. The truth is, the factors influencing a customer's decision are much more complex—and often hidden beneath the surface.  That’s where behavioural science comes in. By understanding the subtle psychological and cognitive barriers that prevent customers from choosing your brand, you can uncover the real reasons behind their actions. In this session you’ll gain insights into how these barriers manifest in real-world decision-making processes and how you can influence them.        ###### Share this article on [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ## Related Posts ## [Key Research Questions: what is the meaning of...?](https://blog.irrationalagency.com/key-research-questions-what-is-the-meaning-of) How can I make the intangible tangible? [Read More](https://blog.irrationalagency.com/key-research-questions-what-is-the-meaning-of) ## [Telling your Cost-of-living Story](https://blog.irrationalagency.com/telling-your-cost-of-living-story) Supermarkets, restaurants, and food brands all rely on stories to sell their products and services.... 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