Go BackUnderstand the story before you launch your brand refresh
This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales...
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Consumer Insights
How to Build Confidence in Innovative Research Results
I was in the boardroom with the CEO of our new client, debriefing a project we had just finished....
Telling your Cost-of-living Story
Supermarkets, restaurants, and food brands all rely on stories to sell their products and services....
Think you know how your customers view your brand? Think again.
People do think about sustainability in their purchasing decisions. While we’re all aware of the ...
Emotional Strategies for an Emotional Crisis
There are dozens of reports out there that suggest consumers will be looking to cut extraneous...
Cost of Living Crisis: Providing Value Through Achievement
We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,...