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    Irrational Agency
    • Dec 6, 2021
    • 2 min
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    Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

    Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...  
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    Irrational Agency
    • Jun 16, 2021
    • 3 min
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    Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

    “I’d love to commission a Behavioral Economics project but I have never known how to spot when my challenge was relevant”. These...  
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    Irrational Agency
    • Feb 3, 2021
    • 4 min
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    Kahneman Bingo and Gigerenzer Golf

    The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the...  
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    Irrational Agency
    • Jan 12, 2021
    • 10 min
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    What is the Role of Behavioral Science in a Pandemic?

    This moment is a high-profile test for behavioral science. The UK government has drawn a clear line between its policy and those...  
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