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Consumer Insights

Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...  
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Where to Begin? How to Introduce the Benefits of Behavioral Economics Into Your Organization?

“I’d love to commission a Behavioral Economics project but I have never known how to spot when my challenge was relevant”. These...  
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Kahneman Bingo and Gigerenzer Golf

The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the...  
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What is the Role of Behavioral Science in a Pandemic?

This moment is a high-profile test for behavioral science. The UK government has drawn a clear line between its policy and those...  
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