Understand the story before you launch your brand refresh Narrative Research Consumer Insights This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales... Read More
How to Build Confidence in Innovative Research Results Behavioral Science Consumer Insights I was in the boardroom with the CEO of our new client, debriefing a project we had just finished.... Read More
Telling your Cost-of-living Story Behavioral Science Consumer Insights Supermarkets, restaurants, and food brands all rely on stories to sell their products and services.... Read More
Think you know how your customers view your brand? Think again. Consumer Insights People do think about sustainability in their purchasing decisions. While we’re all aware of the ... Read More
Emotional Strategies for an Emotional Crisis Behavioral Science Consumer Insights There are dozens of reports out there that suggest consumers will be looking to cut extraneous... Read More
Cost of Living Crisis: Providing Value Through Achievement Consumer Insights Consumer Behavior Trends We’ve been crunching the consumer stories for our forthcoming Hidden Stories of Value report,... Read More