How Much Consumer Research do you Need to do Under the FCA Consumer Duty?
6.43: The rules require firms to undertake appropriate testing of their products or services. In...
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5 Signs You Shouldn't Work with Irrational Agency
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Health & Wellness: Packaging Strategies that Resonate
From the foods we eat to the packaging it comes in, to the types of experiences we enjoy, health...
FCA Consumer Duty: Your Roadmap for Consumer Testing
If you and your company need to respond to the new FCA Consumer Duty rules, here’s a...
Why Leading Brands Rely on Irrational Agency Trend Reports
The world’s biggest snack & beverage brands know it. National and international retail chains know...
The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant
The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get...
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges
If you’re a consumer insights researcher working at a major brand, here are some questions you...