Posts about

Consumer Insights

The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant

The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get the exploratory, open-ended,...  
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The Pros and Cons of Industry Trend Reports

Are you interested in sustainability? Cryptocurrency? Whether consumers trust you to collect data about them, and the AI...  
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Wouldn't You Like to Know: How Your Customer Talks about Your Brand When You're Not in the Room

Do you have that one acquaintance who is always nice to your face – but then badmouths you behind your back? I’m pretty sure I...  
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5+1 Top Market Research Podcasts Episodes to Bring You up to Speed Today

While market research methodologies rarely change, technology is undergoing continuous transformation and innovation is at its...  
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Gamesys Partners with Irrational Agency to Win 2021 MRS Award for New Consumer Insights

Recognized for their profound contributions and research learnings, Irrational Agency together with their key client Gamesys was...  
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5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...  
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How Irrational Agency Connects Behavioral Science Insights to Real-life Business Challenges

In the late 19th and early 20th centuries, a battle between Thomas Edison and Nikola Tesla shook the world of business and...  
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