Creating a luxury online customer experience Consumer Insights Retail Customer experience and loyalty In the history of shopping in the west customer experience has seen major changes, however one... Read More
Is loyalty dead or can customer experience revive it? Qualitative Consumer Insights Retail System 3 Narrative Research Behavioural Conjoint Customer experience and loyalty The past five years has been seismic for the retail and FMCG sectors. The pandemic followed by an... Read More
How to solve a problem like claimed vs actual? Retail System 3 Narrative Research Behavioural Science Sustainability Say-Do Gap Product and Concept Testing A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he... Read More
Telling your Cost-of-living Story Retail FMCG System 3 Narrative Research Behavioural Science Pricing Cost of Living Supermarkets, restaurants, and food brands all rely on stories to sell their products and services.... Read More
Think you know how your customers view your brand? Think again. Consumer Insights Guides and Reports Retail System 3 Narrative Research Behavioural Science Brand Research Sustainability People do think about sustainability in their purchasing decisions. While we’re all aware of the ... Read More
Emotional Strategies for an Emotional Crisis Consumer Insights Guides and Reports Retail FMCG System 3 Narrative Research Behavioural Science Pricing There are dozens of reports out there that suggest consumers will be looking to cut extraneous... Read More