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Key Research Questions: how can we maximise the success of a new launch?

Qualitative System 3 Narrative Research Behavioural Science

New Products and Services: How behavioural science can help make sure every new product and service...

Qualitative System 3 Narrative Research Behavioural Science Product and Concept Testing

How can I make the intangible tangible?

Qualitative Finance FCA Consumer Duty News

Last year we all worked hard to meet the July 2023 deadline. Now in 2024, the FCA has marked out...

Qualitative Guides and Reports Behavioural Science Video Webinar Say-Do Gap Product and Concept Testing

A key challenge for many insights teams is the gap between claimed behaviour and actual behaviour....

Qualitative Behavioural Science Innovation Customer experience and loyalty Employee Experience

According to a PwC survey in 2023, more than a quarter of the workforce intend to quit their jobs....

Qualitative Behavioural Science News Say-Do Gap Product and Concept Testing

Behaviorual science by its nature goes beyond the conscious to understand the behaviours and...