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The Synthetic Storyteller

AI Behavioural Science Technology Innovation

What if you could find out the story your new brand or your new innovation will tell for consumers...

Consumer Insights FMCG Case Study System 3 Narrative Research Behavioural Science Innovation Video Webinar

Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant....

Guides and Reports Behavioural Science Innovation Say-Do Gap Product and Concept Testing

Brand tracking, segmentation, and focus groups are among traditional research methods almost as old...

Behavioural Science Innovation

Rarely in data and insight do we see transformative changes over night. Artificial intelligence,...

Qualitative Behavioural Science Innovation Customer experience and loyalty Employee Experience

According to a PwC survey in 2023, more than a quarter of the workforce intend to quit their jobs....

AI Behavioural Science Technology Innovation

One of the most reliable subjects for exploring behavioural biases is wine. Most people are...