Go BackCase study: Breaking down barriers for heat pump uptake
In traditional research respondents are often asked questions about past experiences, when we ask...
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Innovation
Is your digital twin as irrational as you are?
AI thinks your customers are rational. What do you think?
The Autonomy Paradox
We need a new framework for thinking about user choice, agency, information and how people can get...
The Synthetic Storyteller
What if you could find out the story your new brand or your new innovation will tell for consumers...
Identifying new category opportunities for Mondelez
Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant....
Your guide to closing the say-do gap with behavioural science
Brand tracking, segmentation, and focus groups are among traditional research methods almost as old...