hello@irrationalagency.com | +44 (0)20 7064 6555
Back to All Posts

Identifying new category opportunities for Mondelez

Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant. Check out our full case study video below with Maura Collins-Titone, group leader of the Consumer Science Innovation Hub at Mondelez to discover how we used narrative research and a System 3 approach to generate unique and actionable insight for the brand.



Related Posts