Go BackHealth & Wellness: Packaging Strategies that Resonate
From the foods we eat to the packaging it comes in, to the types of experiences we enjoy, health...
Showing results related to
Narrative Research
Why Leading Brands Rely on Irrational Agency Trend Reports
The world’s biggest snack & beverage brands know it. National and international retail chains know...
The Big Qual Revolution: How to Get the Richness of Qual at the Scale of Quant
The classic dilemma that accompanies almost every brief: qual or quant? Is it more important to get...
Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time
If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the...
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges
If you’re a consumer insights researcher working at a major brand, here are some questions you...