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Key Research Questions: How loyal are your customers?

Narrative Research Methodology Innovation

A question we’re being asked a lot by our clients this year is how can behavioural science provide...

Narrative Research System 3

Irrational Agency helped Mondelez understand opportunities in new categories for the FMCG giant....

Narrative Research

The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate,...

Behavioral Science Narrative Research

.Consumers are bad at predicting future behaviour, and traditional market research only asks...

Narrative Research Consumer Insights Methodology Innovation

We’re delighted to announce Leigh Caldwell will be hosting the Market Research Society webinar ...

Narrative Research Consumer Insights

This post was actually written prior to Elon Musk's rebrand of Twitter to X. However, with tales...