Go BackHidden Stories of Value: Cost of Living Crisis
The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers...
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Narrative Research (5)
How We Helped UKTV Record the Best Result in 10 Years
UKTV were finding that marketing campaigns for their crime channel brand alibi were not generating...
How Customer Complaints Provide Free Insight
As researchers, we are always looking for our customers to tell us about their experiences. It can...
4 Ways to do Cost of Living Research
The word ‘unprecedented’ is probably one we’ve all grown sick of hearing. However, it’s a word...
Storytelling Requires Story Hearing: Why Customer Narratives Matter
It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized...
4 Emerging Consumer Narratives Around Sustainability
The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...