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Narrative Research (5)
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Tapping into Narrative Research and Storyhearing

Qualitative System 3 Narrative Research Behavioural Science Sustainability

When it comes to understanding consumer behavior, researchers have tapped into a variety of...

Consumer Insights FMCG System 3 Narrative Research Behavioural Science Sustainability

The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,...

System 3 Narrative Research Behavioural Science Sustainability

Let's face it, people can rarely articulate what motivates them when put on the spot or in an...

System 3 Narrative Research Behavioural Science

What does the future hold for your brand? The economic outlook is uncertain; marketing strategists...

Consumer Insights Retail FMCG System 3 Narrative Research Behavioural Science

You've got some great products there - congratulations! They should be absolutely dominating the...

System 3 Narrative Research Behavioural Science Sustainability

Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience,...