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Narrative Research (5)
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MRS Storytelling Conference 2023

Webinars and Videos Case Study Narrative Research

As humans, storytelling and narrative is a hardwired system of interpersonal communication and...

FMCG Cost of Living Behavioural Science Narrative Research

Supermarkets, restaurants, and food brands all rely on stories to sell their products and services....

FMCG Say-Do Gap Narrative Research

People do think about sustainability in their purchasing decisions. While we’re all aware of the ...

FMCG Webinars and Videos Cost of Living Narrative Research

The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers...

Webinars and Videos Case Study Narrative Research

UKTV were finding that marketing campaigns for their crime channel brand alibi were not generating...

FMCG Cost of Living Say-Do Gap Narrative Research

As researchers, we are always looking for our customers to tell us about their experiences. It can...