--- title: "Hidden Stories of Value: Cost of Living Crisis" description: What are the pricing, product, and promotion strategies for retail, FMCG and CPG in a cost of living crisis? image: https://blog.irrationalagency.com/hubfs/BLOG%20TILE%20VIDEO.png --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) [Back to All Posts](https://blog.irrationalagency.com) ![](https://blog.irrationalagency.com/hubfs/BLOG%20TILE%20VIDEO.png) # Hidden Stories of Value: Cost of Living Crisis [FMCG](https://blog.irrationalagency.com/tag/fmcg), [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos), [Cost of Living](https://blog.irrationalagency.com/tag/cost-of-living), [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Published by [![Leigh Caldwell](https://blog.irrationalagency.com/hs-fs/hubfs/leigh_bw.png?width=50&height=50&name=leigh_bw.png)**Leigh Caldwell** ](https://blog.irrationalagency.com/author/leigh-caldwell) The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers that guide consumers behaviours, which means asking traditional research questions will only get your surface answers.  To really understand how consumers are feeling about the crisis and their future behaviours you need to apply behavioural science. In this webinar, which provides some of the key insights from our new Hidden Stories of Value report, we discuss how your products and services can remain "need-to-have" while belts are tightened and what our data means for your pricing strategies.    If you're interested in the Hidden Stories of Value syndicated report complete the form below and we'll get back to you.    ###### Share this article on [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ## Related Posts ## [Key Research Questions: What stops your customers completing their buying journey?](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) Barriers and drivers: How behavioural science can help answer your research questions [Read More](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) ## [Why behavioural science is fundamental to a successful OTC switch](https://blog.irrationalagency.com/why-behavioural-science-is-fundamental-to-a-successful-otc-switch) Switching from prescription drugs to an over the counter status can make pharmaceuticals more... [Read More](https://blog.irrationalagency.com/why-behavioural-science-is-fundamental-to-a-successful-otc-switch) ## [Emotional Strategies for an Emotional Crisis](https://blog.irrationalagency.com/emotional-strategies-for-an-emotional-crisis) There are dozens of reports out there that suggest consumers will be looking to cut extraneous... 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