Problems getting research commissioned?

As researchers we’re working in an uncertain environment. Consumer landscapes have been changing quickly, the say-do gap has become a more visible problem, and data analytics are now used across businesses big and small. For a brand-side researcher there are numerous challenges from stakeholders in commissioning new research studies. 

But you’re not alone. Your research agency should be providing you the tools to promote the value of research in your organisation and get new research commissioned. In this eBook and video presentation we run through the key challenges you face in commissioning research, the solutions, and how you can use behavioural science in communicating the value of insight to your stakeholders. 

Download our eBook here, and watch the video below.