Posts about

System 3

Answers at the Speed of Business: How Irrational Agency Delivers Rich Data for Ongoing Exploration

One of the recurring challenges in consumer insights research is guessing in advance which questions you will want to ask....  
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Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...  
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5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...  
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The Stories We Tell to Justify Our Consumer Behaviors

The secret of understanding how your customers behave is to understand how they misbehave. Of course, they don’t know they are...  
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4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths

Let's face it, people can rarely articulate what motivates them when put on the spot or in an immediate moment. Our brains have...  
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Mind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer

Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience, technology might not quite...  
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Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking

After several years of conference talks and articles on behavioral economics, most researchers now agree that consumers do not...  
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