How to solve a problem like claimed vs actual? Behavioral Science System 3 Consumer Behavior Trends A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he... Read More
Hidden Stories of Value: Cost of Living Crisis System 3 Consumer Behavior Trends The cost of living crisis has impacted almost all of us. Fear and anxiety are key emotional drivers... Read More
What do Consumer Stories Tell us About how Different Demographics see “Healthy"? Behavioral Science System 3 Consumer Insights “I would try to make a balanced meal, probably salad but with some sort of protein. But I’d put... Read More
System 3: Award Nominated Innovation System 3 Methodology Innovation This week Irrational Agency is attending the MRS Awards 2022. Our System 3 methodology has been... Read More
How Customer Complaints Provide Free Insight Behavioral Science System 3 Consumer Insights As researchers, we are always looking for our customers to tell us about their experiences. It can... Read More
5 Signs You Shouldn't Work with Irrational Agency Narrative Research System 3 Storyhearing Consumer Insights {% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True,... Read More