Posts about

System 3

Health & Wellness: Packaging Strategies that Resonate

From the foods we eat to the packaging it comes in, to the types of experiences we enjoy, health and wellness trends are driving...  
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Answers at the Speed of Business: How Irrational Agency Delivers Rich Data for Ongoing Exploration

One of the recurring challenges in consumer insights research is guessing in advance which questions you will want to ask....  
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System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges

If you’re a consumer insights researcher working at a major brand, here are some questions you might ask yourself:  
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Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge

Have you ever opened up a research report and been able to predict exactly what it will say? It seems to happen to a lot of...  
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5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science

While we often ask consumers to rate their level of interest in a new product, service, or brand, there are massive gaps between...  
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The Stories We Tell to Justify Our Consumer Behaviors

The secret of understanding how your customers behave is to understand how they misbehave. Of course, they don’t know they are...  
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4 Behavioral Science Best Practices for Uncovering Hidden Consumer Truths

Let's face it, people can rarely articulate what motivates them when put on the spot or in an immediate moment. Our brains have...  
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