Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking System 3 Storyhearing After several years of conference talks and articles on behavioral economics, most researchers now... Read More
Introducing System 3: How We Use Our Imagination to Make Choices System 3 Storyhearing The consumer decision-making process is more than a purely emotional or rational assessment, with a... Read More
Institutional License: When We Trust What Authority Does, Not What it Says Behavioral Science System 3 A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and... Read More