Go BackMind Reading: What You Always Wanted to Know But Didn't Know How to Ask Your Customer
Business would be much simpler if we could read customers’ minds. Despite advances in neuroscience,...
Showing results related to
System 3 (3)
Using the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking
After several years of conference talks and articles on behavioral economics, most researchers now...
Introducing System 3: How We Use Our Imagination to Make Choices
The consumer decision-making process is more than a purely emotional or rational assessment, with a...
Institutional License: When We Trust What Authority Does, Not What it Says
A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and...