Go BackUsing the Metacognitive Approach - Increasing Awareness of Consumers' Own Thinking
After several years of conference talks and articles on behavioral economics, most researchers now...
Showing results related to
System 3 (3)
Introducing System 3: How We Use Our Imagination to Make Choices
The consumer decision-making process is more than a purely emotional or rational assessment, with a...
Institutional License: When We Trust What Authority Does, Not What it Says
A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and...