Posts about

System 3 (2)

Introducing System 3: How We Use Our Imagination to Make Choices

The consumer decision-making process is more than a purely emotional or rational assessment, with a third option powered by the...  
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Institutional License: When We Trust What Authority Does, Not What it Says

A notable phenomenon in the UK right now is the desire of many people to keep going to the pub (and using the tube, and so on).  
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