How to solve a problem like claimed vs actual? Retail System 3 Narrative Research Behavioural Science Sustainability Say-Do Gap Product and Concept Testing A man sits in the boardroom of a global packaged food company. “We need to encourage recycling” he... Read More
Want to close the say do gap? Just ask the right questions Guides and Reports System 3 Narrative Research Behavioural Science Video Webinar Say-Do Gap The word unprecedented gets thrown around a lot. But for many consumers we do live in a time where... Read More
MRS Storytelling Conference 2023 System 3 Narrative Research News As humans, storytelling and narrative is a hardwired system of interpersonal communication and... Read More
Telling your Cost-of-living Story Retail FMCG System 3 Narrative Research Behavioural Science Pricing Cost of Living Supermarkets, restaurants, and food brands all rely on stories to sell their products and services.... Read More
Think you know how your customers view your brand? Think again. Consumer Insights Guides and Reports Retail System 3 Narrative Research Behavioural Science Brand Research Sustainability People do think about sustainability in their purchasing decisions. While we’re all aware of the ... Read More
Irrational Agency wins Mediatel Award Media Case Study System 3 Narrative Research News Last month Irrational Agency was honored to win the award for the Best Customer Media Research... Read More