Go BackHealth & Wellness: Packaging Strategies that Resonate
From the foods we eat to the packaging it comes in, to the types of experiences we enjoy, health...
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System 3 (2)
Answers at the Speed of Business: How Irrational Agency Delivers Rich Data for Ongoing Exploration
One of the recurring challenges in consumer insights research is guessing in advance which...
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges
If you’re a consumer insights researcher working at a major brand, here are some questions you...
Tell Me Something I Don't Know – How System 3 Delivers a Competitive Edge
Have you ever opened up a research report and been able to predict exactly what it will say? It...
5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science
While we often ask consumers to rate their level of interest in a new product, service, or brand,...
The Stories We Tell to Justify Our Consumer Behaviors
The secret of understanding how your customers behave is to understand how they misbehave. Of...