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Consumer Duty: New Updates from the FCA

Qualitative Finance FCA Consumer Duty News

Last year we all worked hard to meet the July 2023 deadline. Now in 2024, the FCA has marked out...

System 3 Narrative Research Behavioural Science News

Recently narrative research has helped Mondelez understand new opportunities in new categories,...

Qualitative Behavioural Science News Say-Do Gap Product and Concept Testing

Behaviorual science by its nature goes beyond the conscious to understand the behaviours and...

Guides and Reports System 3 Narrative Research News

We’re delighted to announce Leigh Caldwell will be hosting the Market Research Society webinar ...

System 3 Narrative Research News

As humans, storytelling and narrative is a hardwired system of interpersonal communication and...

Media Case Study System 3 Narrative Research News

Last month Irrational Agency was honored to win the award for the Best Customer Media Research...