Unlock the power of behavioural science with an Irrational Agency workshop
Leigh Caldwell
Unlock the Power of Behavioural Science with Tailored Workshops from Irrational Agency
Irrational Agency now offers customised behavioural science workshops to help your team understand and apply behavioural insights effectively. These sessions range from free, one-hour lunch-and-learn events to full-day deep dives focused on behavioural science and FCA compliance.
In recent years, many finance sector research teams have discovered the value of behavioural science in understanding consumer behaviour and driving behaviour change. For many, the introduction of FCA Consumer Duty regulations was their first real engagement with this approach.
Drawing on our experience with leading finance brands, we know that behavioural insights are most powerful when your team has a strong foundation in the science. That’s why we offer these workshops as a standalone service — to accelerate your team’s capability and confidence.
Whether you're refining your consumer strategy or building new skills, our flexible, bespoke workshops are designed to meet your specific need.
Our sessions are fully customisable and can cover topics like:
- Introduction to behavioural science
- FCA Consumer Duty compliance
- Identifying vulnerable customers
- Using behavioural science to enhance customer experience and loyalty
- Designing effective behavioural science research
- Implementing behavioural science to drive behaviour change
To learn more or to book a session (free or paid), get in touch with our founder, Leigh Caldwell, at leigh@irrationalagency.com.