Unlock the power of narrative research with tailored workshops

Unlock the power of behavioural science and narrative research with tailored workshops from Irrational Agency

Do you think your research team would benefit from free behavioural science or narrative research upskilling? Irrational Agency is offering free lunch and learn style workshops, as well as longer paid half and full day workshops, as part of our commitment to making behavioural science and narrative research as accessible as possible. 

Over the last few years, behavioural science in data and insight has gone from a niche, experimental, yet highly effective, approach to a standard part of the modern research toolkit. At the same time, narrative research has emerged as a powerful complement: a way to uncover how people make sense of their world through the stories they tell, and how those stories shape future choices.

Understanding human behaviour is essential for staying competitive, but uncovering the real truth behind motivations means going beyond surface-level explanations. Behavioural science helps you identify the cognitive mechanisms driving action, while narrative research helps you understand the deeper story structures and identity-based meaning that guide those actions. Together, they give you a fuller, more predictive picture of behaviour.

Upskilling your research team in practical behavioural science techniques and narrative research methods adds depth to your data collection and analysis from day one—ultimately making your insights richer, more accurate, and more actionable.

And we can help you do that.

At Irrational Agency, we believe the only way to predict future motivations and behaviours is to combine the rigour of behavioural science with the meaning-making power of narrative research. When the industry has access to both, insights become more effective—and our work becomes even more crucial for business decision-making.

That’s why Irrational Agency now offers customised behavioural science and narrative research workshops, designed to upskill your team and help them apply these approaches confidently and effectively. We’re even offering free one-hour lunch-and-learn sessions tailored to your specific requirements, along with bespoke half-day and full-day deep-dives depending on your needs.

Teams across industries are using behavioural science to unlock deeper customer understanding, drive behaviour change, and design more effective products, services, and communications. By integrating narrative research, they can also uncover the underlying mental models and story frameworks that shape how people interpret those products and decisions in the first place.

But to fully harness the value of these approaches, your team needs more than awareness, they need the knowledge and confidence to apply them in everyday work.

That’s why we’ve created these workshops as a standalone training service: to give your team a solid foundation in behavioural science, Narrative Research, and the practical application of both.

Whether you're refining your customer strategy, building internal expertise, or introducing new ways of thinking, our flexible, bespoke workshops are designed to meet your needs.

Workshop topics can include:

• Introduction to behavioural science

• Introduction to Narrative Research and story-based insight

• Identifying and working with biases and heuristics

• Using behavioural and narrative insights to enhance customer experience and loyalty

• Designing effective behavioural science surveys

• Applying behavioural and narrative insights to drive measurable behaviour change

To learn more or discuss which kind of session would be right for you get in touch with our founder, Leigh Caldwell, at leigh@irrationalagency.com.