Unlock the power of behavioural science with tailored workshops

Unlock the Power of Behavioural Science with Tailored Workshops from Irrational Agency

Do you think your research team would benefit from free behavioural science upskilling?

Over the last few years behavioural science in data and insight has gone from a niche experimental, but effective, approach to a regular option in the researchers tool kit. Understanding human behaviour is essential in staying competitive, but understanding the real truth behind motivations and behaviours means going beyond the surface level.

Upskilling your research team in practical behavioural science techniques can add layers to your data collection and analysis from day one and ultimately make your insights more effective.

And we can help you do that!

Here at Irrational Agency we believe the only way to predict future behaviours and motivations is through behavioural science. We believe the industry is stronger when everyone has access to a behavioural approach, our insights are more effective and in turn, our work more crucial in business decision making.

That’s why Irrational Agency are now offers customised behavioural science workshops designed to upskill your team and help them apply behavioural insights confidently and effectively. We’re even offering free, one hour lunch and learn sessions tailored to your specific requirements, along with tailored half and full-day deep dives depending on your needs.

Teams across industries are using behavioural science to unlock deeper customer understanding, drive behaviour change, and design more effective products, services, and communications. But to fully harness its value, your team needs more than just awareness, they need the knowledge and confidence to apply it in their day-to-day work.

That’s why we’ve created these workshops as a standalone service: to give your team a solid foundation in behavioural science and accelerate their capability.

Whether you're refining your customer strategy, building internal expertise, or introducing new ways of thinking, our flexible, bespoke workshops are designed to meet your needs.

Workshop topics can include:

• Introduction to behavioural science
• Identifying and working with biases and heuristics
• Using behavioural science to enhance customer experience and loyalty
• Designing effective behavioural science surveys
• Applying behavioural insights to drive measurable behaviour change

To learn more or discuss which kind of session would be right for you get in touch with our founder, Leigh Caldwell, at leigh@irrationalagency.com.