Showing results related to
Pharma and Healthcare
Go BackAre You Overlooking the Pharmacist?
Pharmacists may be the unsung heroes of the Over-The-Counter (OTC) medication space. More...
Taking it offline: e-pharmacy and online health
Transition to online self-service is growing in many industries and pharma is no exception. While...
Why behavioural science is fundamental to a successful OTC switch
Switching from prescription drugs to an over the counter status can make pharmaceuticals more...
Questionnaire Design With Your Audience In Mind
Questionnaire design is one of the core skills of every researcher, and most of us think we’re...
How Behavioral Science Tripled the Sales of a New Drug
In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising....