--- title: The Narrative Research Forum description: Narrative research can help you get close to consumers and generate better, actionable, impactful insights image: https://blog.irrationalagency.com/hubfs/stories%20matter.png --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) [Back to All Posts](https://blog.irrationalagency.com) ![](https://blog.irrationalagency.com/hubfs/stories%20matter.png) # The Narrative Research Forum [FMCG](https://blog.irrationalagency.com/tag/fmcg), [Webinars and Videos](https://blog.irrationalagency.com/tag/webinars-and-videos), [Case Study](https://blog.irrationalagency.com/tag/case-study), [Narrative Research](https://blog.irrationalagency.com/tag/narrative-research) Published by [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/irr-logo-sq.png?width=50&height=50&name=irr-logo-sq.png)**Irrational Agency** ](https://blog.irrationalagency.com/author/irrational-agency) The story is evolutionary. Narrative is hardwired into us. It is fundamental in how we communicate, how we think, and how we make choices. Narrative research uncovers the stories that sit at the centre of the decision and opinion-making process, and can provide true future insight, accurately forecasting our future behaviours and motivations. At Irrational Agency we believe that narrative research is key to getting closer to consumers and generating unique insights. That’s why we created the Narrative Research Forum. An annual event that brings together global speakers to share the latest in narrative research.  You can watch all the presentations from the event below.  Leigh Caldwell and NewMR founder, Ray Poynter discuss the role of narrative in research    Irrational Agency's Steph Shaarwi and Maura Collins-Titone discuss the application of Narrative Research at Mondelez.    Kristian Aloma discusses how narrative psychology is used at Threadline to get close to consumers    Daniel Fazekas of Bakamo Social demonstrates how consumer narratives in social media can generate unique insights   ###### Share this article on [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ## Related Posts ## [The Narrative Research Forum 2025](https://blog.irrationalagency.com/the-narrative-research-forum-2025) The field of Narrative Research, accessing consumer stories and narratives to generate deeper and... [Read More](https://blog.irrationalagency.com/the-narrative-research-forum-2025) ## [Employee Experience: Research That Works](https://blog.irrationalagency.com/employee-experience-research-that-works-2) According to a PwC survey in 2023, more than a quarter of the workforce intend to quit their jobs.... [Read More](https://blog.irrationalagency.com/employee-experience-research-that-works-2) ## [How Customer Complaints Provide Free Insight](https://blog.irrationalagency.com/how-customer-complaints-provide-free-insight) As researchers, we are always looking for our customers to tell us about their experiences. It can... 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