Kahneman Bingo and Gigerenzer Golf
The sport of “Kahneman bingo” has become popular at market research conferences recently. Audience members have to count the number of times Daniel Kahneman is mentioned in a talk, with bonus points if a picture of his book, Thinking Fast and Slow, appears in the slides or if the Nobel Prize or system one and two are mentioned. In one recent conference, the winning score was 18 separate mentions.
However, there’s a challenge to Kahneman’s position as the king of behavioral economics (as it happens, he doesn’t even describe his own work as behavioral economics, but that’s a different story). This challenge comes from German psychologist Gerd Gigerenzer.