Why Consumer Psychology and Narrative Research Beats Focus Groups and Surveys Every Time Behavioral Science Narrative Research Consumer Psychology If you’ve sat in on a Marketing 101 lecture in the last 30 years, you’ll no doubt have heard the... Read More
System 3 Flexibility: How Consumer Narratives Address Multiple Business Challenges Narrative Research System 3 Storyhearing Consumer Insights If you’re a consumer insights researcher working at a major brand, here are some questions you... Read More
5 Ways Your Competitors are Nudging Your Customers with Applied Behavioral Science Narrative Research System 3 Consumer Insights While we often ask consumers to rate their level of interest in a new product, service, or brand,... Read More
Storytelling Requires Story Hearing: Why Customer Narratives Matter Narrative Research Storyhearing It may be exaggerated and dramatic, but there is no piece of popular culture that has mythologized... Read More
Tapping into Narrative Research and Storyhearing Narrative Research Storyhearing When it comes to understanding consumer behavior, researchers have tapped into a variety of... Read More
4 Emerging Consumer Narratives Around Sustainability Narrative Research Storyhearing The concept of sustainability for consumers has been on a steady cultural incline since the 1980s,... Read More