--- title: The Synthetic Storyteller description: Synthetic storytelling could help brands forecast the future of their sector, category, product or service image: https://blog.irrationalagency.com/hubfs/pexels-kindelmedia-8566449.jpg --- hello@irrationalagency.com | +44 (0)20 7064 6555 Follow us: [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Narrative qual](https://irrationalagency.com/narrative-qual/) - [System 3](https://irrationalagency.com/system-3/) - [Behavioral Conjoint](https://irrationalagency.com/behavioural-conjoint/) - [Hidden Stories](https://irrationalagency.com/hidden-stories/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Contact](https://irrationalagency.com/contact/) - Get free insight on... - [FCA Consumer Duty Guide](https://info.irrationalagency.com/fca-consumer-duty-guide?_ga=2.35805152.1357843051.1666273171-1379455377.1659466076&_gl=1*1mjfy27*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Hidden Stories on Sustainability](https://info.irrationalagency.com/hidden-stories-report-on-sustainability-2022-landing?_ga=2.56850410.1357843051.1666273171-1379455377.1659466076&_gl=1*1ephb79*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) - [Guide to Behavioral Market Research](https://info.irrationalagency.com/guide-to-behavioral-market-research-download?_ga=2.30619775.1357843051.1666273171-1379455377.1659466076&_gl=1*7dbbmj*_ga*MTM3OTQ1NTM3Ny4xNjU5NDY2MDc2*_ga_DSM5WT91R8*MTY2NjI3MzE3MC41LjEuMTY2NjI3MzgxNC4wLjAuMA..) [![Irrational Agency](https://blog.irrationalagency.com/hs-fs/hubfs/raw_assets/public/Irrationalagency_September2022/images/irrational-agency-logo.png?width=1000&height=1663&name=irrational-agency-logo.png "Irrational Agency")](https://irrationalagency.com/) [Back to All Posts](https://blog.irrationalagency.com) ![](https://blog.irrationalagency.com/hubfs/pexels-kindelmedia-8566449.jpg) # The Synthetic Storyteller [AI](https://blog.irrationalagency.com/tag/ai) Published by [![Leigh Caldwell](https://blog.irrationalagency.com/hs-fs/hubfs/leigh_bw.png?width=50&height=50&name=leigh_bw.png)**Leigh Caldwell** ](https://blog.irrationalagency.com/author/leigh-caldwell) *What if you could find out the story your new brand or your new innovation will tell for consumers – before you launch it?* Every story is a remix. A chopped-up, blended-down, mixed-together, thrown-around combination of elements from every other story you’ve ever heard. There’s no *Succession* without *King Lear*; no *Avengers* without *Gilgamesh*. No Beatles without Beethoven and no Damien Hirst without Georgia O’Keeffe. Everything new is a function of what came before it. > *According to Barthes, there is no ”specific origin” to a piece of work as it gains influences across all of time and is inextricably linked to all literature, so is in no way ”original”… ”It is language which speaks, not the author” and the death of the author leads to the ”birth” of the reader (so there are infinite interpretations of literature).* So whatever narrative the market’s going to cook up about your new product is already out there. The ingredients are swirling like chemical precursors around the insides of their heads. The culture has programmed their reactions already, and everyone is ready to respond as soon as you launch. Will a pearl crystallize around your grain of sand, or will your launch pull the pin of a grenade blast? You’d like to find out before it’s too late, right? How about if you could reach out and examine those story elements inside people’s heads? And then use AI to forecast how they’ll come together in predictable patterns, triggered by your new concept or brand? How about using those stories to forecast the future of your category? Look ahead through the consumer’s eyes and envision the world ten years from now? This is what the Synthetic Storyteller can do. ***How does Apple make an iPhone? It starts with a bucket of sand.*** *The precision machinery in Apple’s factories and its suppliers apply energy to break down that sand into its fundamental components – the silicon atoms and other minerals that make up every grain of it. Then they put them back together in the right order, power-engineered to form memory chips, processors, communications aerials, high-strength glass – ultimately creating the phone you have in your pocket.* Instead of sand, we gather consumer stories. Our AI and survey tools break them down, using the universal rules of narrative structure, into the fundamental elements of story: events, causes, actors and values. Then we reassemble them, building a web that captures the structure of your category and the products and brands that sit within it. From that web you can read off… - the barriers that stop people choosing your product - the opportunities and white spaces available for your brand to access - the races where your competitors are ahead of you - the stories you need to tell, to win the game The Synthetic Storyteller can tell those stories for you. Providing the genius creative input that might just make your product the next billion-dollar launch. ###### Share this article on [Follow us on Facebook](https://www.facebook.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Twitter](https://www.twitter.com) [Follow us on Instagram](https://www.instagram.com) ## Related Posts ## [Key Research Questions: how can we maximise the success of a new launch?](https://blog.irrationalagency.com/key-research-questions-maximising-the-success-of-a-new-launch) New Products and Services: How behavioural science can help make sure every new product and service... [Read More](https://blog.irrationalagency.com/key-research-questions-maximising-the-success-of-a-new-launch) ## [Video: Guide to Narrative Segmentation](https://blog.irrationalagency.com/webinar-guide-to-narrative-segmentation) How to build a segmentation that drives growth? [Read More](https://blog.irrationalagency.com/webinar-guide-to-narrative-segmentation) ## [Key Research Questions: What stops your customers completing their buying journey?](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) Barriers and drivers: How behavioural science can help answer your research questions [Read More](https://blog.irrationalagency.com/key-research-questions-what-stops-your-customers-completing-their-buying-journey) [Back to All Posts](https://blog.irrationalagency.com) **Our offices** **United Kingdom** Paddington Works 8 Hermitage Street London W2 1BE **​Netherlands** Keizersgracht 391 A1016 EJ Amsterdam **Site map** - [Home](https://irrationalagency.com/) - [About](https://irrationalagency.com/about-us/) - [Services](https://irrationalagency.com/services/) - [Work](https://irrationalagency.com/work/) - [Blog](https://blog.irrationalagency.com/) - [Publications](https://irrationalagency.com/publications/) - [Contact](https://irrationalagency.com/contact/) **Keep up to date** Sign up for irrational insights **Follow us** Follow us: